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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Ar-Ribh
Kinanti, Mutiara
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Economics, Econometrics & Finance

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“Kejutan! Hadiah Ulang Tahun dari Brand”: Strategi Membangun Cinta atau Gimmick Semata? Kinanti, Mutiara; Daulay, Muhammad Yasser Iqbal
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 1 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i1.711

Abstract

Birthdays are special moments that many people look forward to. Birthday celebrations are often held in different ways and styles, ranging from private celebrations to lavish parties. The purpose of this study was to determine the direct effect of brand relationship quality influenced by brand warmth and brand intimacy as mediating variables to generate brand love through birthday treats. This research uses a quantitative approach with a survey method where data was collected using a Likert scale-based questionnaire based on relevant literature. Respondents in this study were consumers who received birthday gifts from brands, and the sample size was determined Structural Equation Modeling (SEM) was used to conduct data analysis to test the relationship between variables. According to this study, brand relationship quality (BRQ) plays an important positive and significant role in brand love. This influence is realized both directly and through the mediation of brand warmth and brand intimacy. This study makes a theoretical contribution by enhancing our understanding of the emotional mechanisms that link consumer and brand experiences. Practically, these findings can help marketers develop a strategy of "birthday treats" offered by brands in the food and beverage (F&B) sector, which have been found to be able to improve the quality of the relationship between brands and consumers, which ultimately strengthens consumers' love for the brand.
Determinants of Trust in BAZNAS and Implications for Interest in Paying Zakat Kinanti, Mutiara; Putra, Wirmie Eka; Mansur, Fitrini
Jurnal Ar-Ribh Vol 8, No 1 (2025): April 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v8i1.16209

Abstract

This research aims tois to determine the impact of accountability and transparency on trust in amil zakat institutions and its implications for muzak interest in paying zakat in BAZNAS Jambi City. The respondents are 100 muzak who pay zakat in BAZNAS Jambi City.  The results show that the variable accountability has a significant effect on trust in Amil Zakat Agency with a p-value of 0.000 0.05.  Transparency variable has significant effect on trust in Amil Zakat Agency with p-value 0.002 0.05. Variable accountabilityhas no effect on the interest of Muzakki towards Zakat payment with p value 0.286 0.05.  The variable transparency has no effect on the interest of muzak towards paying zakat with p-statistic value 0.150 0.05. The variable accountability has a significant effect on muzak's interest in zakat payment mediated by trust in Amil zakat agencies with p-value 0.000 0.05. The transparency variable has a significant effect on muzak interest in zakat payment mediated by trust in amil zakat institutions, with a p-value of 0.0018 0.05.
Determinants of Trust in BAZNAS and Implications for Interest in Paying Zakat Kinanti, Mutiara; Putra, Wirmie Eka; Mansur, Fitrini
Jurnal Ar-Ribh Vol. 8 No. 1 (2025): April 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v8i1.16209

Abstract

This research aims tois to determine the impact of accountability and transparency on trust in amil zakat institutions and its implications for muzak interest in paying zakat in BAZNAS Jambi City. The respondents are 100 muzak who pay zakat in BAZNAS Jambi City.  The results show that the variable accountability has a significant effect on trust in Amil Zakat Agency with a p-value of 0.000 < 0.05.  Transparency variable has significant effect on trust in Amil Zakat Agency with p-value 0.002 < 0.05. Variable accountabilityhas no effect on the interest of Muzakki towards Zakat payment with p value 0.286 > 0.05.  The variable transparency has no effect on the interest of muzak towards paying zakat with p-statistic value 0.150 > 0.05. The variable accountability has a significant effect on muzak's interest in zakat payment mediated by trust in Amil zakat agencies with p-value 0.000 < 0.05. The transparency variable has a significant effect on muzak interest in zakat payment mediated by trust in amil zakat institutions, with a p-value of 0.0018 < 0.05.
Co-Authors Daulay, Muhammad Yasser Iqbal Fitrini Mansur