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All Journal Diponegoro Journal of Accounting Wikrama Parahita : Jurnal Pengabdian Masyarakat Jurnal ASET (Akuntansi Riset) Jurnal Riset Ekonomi dan Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Cafetaria Jurnal Bingkai Ekonomi (JBE) Penamas: Journal of Community Service Jurnal Pengabdian Masyarakat dan Riset Pendidikan BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Akhmad Afnan
Universitas Teknologi Yogyakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENDAMPINGAN TRANSFORMASI DIGITAL PADA UMKM SENADA CRAFT MELALUI OPTIMALISASI MEDIA SOSIAL INSTAGRAM DAN TIKTOK Puspitasari, Winda; Nazira, Erra; Alqurni, Rahmad Ridho; Oktaviani, Tamara; Komariyah, Erna Fitri; Afnan, Akhmad
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): Volume 3 - Nomor 2 - Juli 2025
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v3i2.77

Abstract

Transformasi digital menjadi kebutuhan penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan daya saing di era ekonomi berbasis teknologi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membantu UMKM Senada Craft, produsen dan penjual aksesori serta kerajinan tangan di Yogyakarta, dalam mengembangkan pemasaran digital melalui media sosial Instagram dan TikTok. Metode yang digunakan meliputi survei awal, analisis kebutuhan, pembuatan dan optimasi akun media sosial, pembuatan konten pemasaran, distribusi konten, serta monitoring dan evaluasi hasil. Hasil kegiatan menunjukkan peningkatan interaksi media sosial dan indikasi kenaikan omzet harian sebesar 5–10%. Penerapan strategi digital ini mempermudah UMKM dalam menjangkau konsumen lebih luas, meningkatkan brand awareness, serta membuka peluang penjualan online. Ke depan, diperlukan pendampingan lanjutan agar pemilik UMKM mampu secara mandiri mengelola pemasaran digital secara konsisten.
The The Effect of Profitability, Leverage, Liquidity, Company Growth, Previous Year Audit Opinion, and Company Size on Opinion of Going Concern Akhmad Afnan; Putri, Alfina Syahara
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 7 No 2 (2025): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v7i2.613

Abstract

The industrial sector is highly vulnerable to economic and policy changes, making it a strong candidate for further study. The industrial sector also contributes to the national economy, so the operational continuity of companies in the industrial sector has a broad impact on overall economic stability. The second reason for choosing companies in the industrial sector is that this sector is highly dependent on external factors, including the company and the economy, so it faces risks to business continuity. Industrial companies must be more reliable in developing strategies to survive in uncertain conditions. The industrial enterprises listed on the IDX during the 2021–2023 study period served as the study's population. Logistic regression was the study model that was employed. Based on the testing and the explanation, these research results indicate that no single ratio—whether leverage, liquidity, size, or growth—is decisive. Ultimately, the listed ratios are merely diagnostic indicators that prompt deeper audit procedures; the failure to secure financing or present a viable, credible survival strategy is what leads to the issuance of an opinion. A research limitation is that the financial ratios used do not reflect the overall condition; they only describe the economic condition at a single point in time. Meanwhile, many external conditions, especially those related to macroeconomics, are more uncertain and less controllable by the company, such as foreign exchange rates, raw material prices, inflation, political conditions, and broader economic conditions.
Workshop digital marketing dan video kreatif Karang Taruna Pendowoharjo untuk membangun citra positif digital media Hidayat, Daffa Maulana; Andiyansari, Popi; Afnan, Akhmad
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.2708

Abstract

This community service activity aims to enhance the knowledge, skills, and self-confidence of the youth of Karang Taruna Pendowoharjo, considering that the utilization of social media has not yet been optimized for productive digital engagement. The program was conducted through a Digital Marketing and Creative Video Design Workshop. The background of this activity is the important role of youth as agents of change in supporting digital-based village development, as well as the limited capacity of youth organizations to manage digital content effectively. The implementation methods included lectures, discussions, demonstrations, and hands-on practice in creating visual and creative video content using Canva and CapCut applications. The evaluation was conducted through pre- and post-tests to measure participants' improvement in understanding. The results indicated a significant increase in participants' comprehension of digital marketing concepts, the use of social media as a branding tool, and technical skills in creating digital content. The pre-test results, which were initially 80%, increased to 86% in the post-test. In addition, the activity increased participants' self-confidence and active participation during the learning process. Therefore, the workshop proved effective in supporting youth empowerment in the village and in building a positive image of Karang Taruna through the sustainable use of digital media.
ANALISIS PRA DAN PASCA EFISIENSI ANGGARAN PENDAPATAN DAN BELANJA DAERAH (APBD) KABUPATEN SLEMAN Akhmad Afnan; Haikal Rizky Nurjaman
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 6 (2026): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i6.2026.1263-1273

Abstract

Penelitian ini bertujuan untuk mengevaluasi tingkat efisiensi Anggaran Pendapatan dan Belanja Daerah (APBD) Kabupaten Sleman sebelum dan setelah implementasi kebijakan efisiensi nasional berdasarkan Instruksi Presiden Nomor 1 Tahun 2025. Penelitian ini dilakukan melalui observasi langsung selama kegiatan magang di Dinas Keuangan dan Aset Daerah (BKAD). Evaluasi dilakukan pada perubahan struktur pengeluaran, alokasi program prioritas, dan efisiensi penggunaan anggaran daerah. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten Sleman telah berhasil melaksanakan efisiensi dengan memangkas pengeluaran non-prioritas seperti perjalanan dinas dan pengadaan alat tulis, serta mengalokasikan dana sebesar Rp 76,9 miliar untuk program strategis nasional seperti Makan Gratis (MBG). Namun, efektivitas efisiensi ini belum sepenuhnya tercapai, karena indikator hasil program baru tersebut belum menunjukkan dampak nyata pada pembangunan dan kesejahteraan masyarakat. Dengan demikian, efisiensi yang dilakukan memiliki dampak positif pada arah kebijakan anggaran daerah, namun masih memerlukan perbaikan dalam perencanaan dan evaluasi kinerja agar hasilnya benar-benar optimal dan berkelanjutan.
Co-Authors Aghil Satrio Wicaksono Agus Sujarwadi Al Musa Karim Alqurni, Rahmad Ridho Andiyansari, Popi Anggit Esti Irawati Briyan Efflin Syahputra Ceisari, Btari Bunga Dessyana Suryawandari Erna Fitri Komariyah Erna Fitri Komariyah Haikal Rizky Nurjaman Hidayat, Daffa Maulana Made Wulan Febryani Nazira, Erra Oktaviani, Tamara Puspitasari, Winda Putri, Alfina Syahara Rahardja Rahardja Risma Dila Agustin Rizky Azzahra Nur Trisnanda Wahyu Ragil Pamungkas5 Yuni Putri Yustisi