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All Journal JOURNAL OF INDONESIAN ISLAM Tamaddun: Jurnal Kebudayaan dan Sastra Islam Istinbath Kitabina: Jurnal Bahasa dan Sastra Arab
Susi Herti Afriani
Institut Agama Islam Negeri (IAIN) Raden Fatah - Palembang
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JOURNAL OF INDONESIAN ISLAM

 1 
ISLAMIC BEAUTY: Socio-Semiotic Analysis of Facial Foam and Body Lotion Advertisement Afriani, Susi Herti
JOURNAL OF INDONESIAN ISLAM Vol 6, No 2 (2012): December
Publisher : the State Islamic University (UIN) of Sunan Ampel, Surabaya - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (22.779 KB)

Abstract

This paper attempts to answer how Islamic Women define the concept of beauty in Ponds advertisement white beauty facial foam and body lotion on television. This study uses a socio-semiotic approach described through three aspects of social context, namely field, tenor, and mode. It argues that Ponds’ definition of a beauty only refers to physical standards, that is, women who have white skin and use both Ponds White Beauty Facial Foam and Foam Body Lotion. Further, television through Ponds advertising is considered as a commercial institution that supports the main idea of capitalism. However, Islamic women consider beautiful physically and spiritually. It suggests that the beautiful women are those who obey and surrender to Allah SWT. In short, Islamic women do not agree with the meaning of beauty resulted from Ponds White Beauty Facial Foam and Ponds Body Lotion advertisement. Rather, beauty consists of both body and, more importantly, soul.
ISLAMIC BEAUTY: Socio-Semiotic Analysis of Facial Foam and Body Lotion Advertisement Susi Herti Afriani
JOURNAL OF INDONESIAN ISLAM Vol 6, No 2 (2012)
Publisher : State Islamic University (UIN) of Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.733 KB) | DOI: 10.15642/JIIS.2012.6.2.265-278

Abstract

Berkelakar and Directives in Palembang Malay: The Islamic Humor Discourse in Indonesia Susi Herti Afriani
JOURNAL OF INDONESIAN ISLAM Vol 15, No 2 (2021)
Publisher : State Islamic University (UIN) of Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/JIIS.2021.15.2.301-328

Abstract

This paper identifies cultural-linguistic practices in Palembang Malay humor and directives in Islamic speech in Indonesia. Berkelakar (make a joke), as part of everyday interactions among the people of Palembang, has not previously been examined. This mixed method research, using Partington’s theory of affective face and affiliation alignment, applies discourse analysis to 10 Islamic speeches to explore Palembangnese humor and directives. Humor in the form of kelakar (jokes), puns and abbreviations and directives in the form of advice appear most frequently in the lectures and teachings on Islam. As a result, this paper raises cultural awareness and highlights the tradition of humor for the people of Palembang and for Muslim and other communities across Indonesia.
Co-Authors Darussalam Darussalam, Darussalam Musa, Kazi Novriani, Nadia