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All Journal Winter Journal: IMWI Student Research Journal
Inggri Septianie
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kemudahan dan Kepercayaan Terhadap Niat Pembelian Secara Online pada Platform E-Commerce Lazada Indonesia Inggri Septianie; Mariati Tirta Wiyata
Winter Journal: IMWI Student Research Journal Vol. 1 No. 1 (2020): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.261 KB) | DOI: 10.52851/wt.v1i1.8

Abstract

This study aims to examine the effect of ease of use and customer trust on online purchase intentions on the Lazada Indonesia e-commerce platform. The research method used is quantitative. Data collection techniques through surveys. The research location is in Sukabumi City, West Java. Research respondents consisted of 100 visitors to the Lazada Indonesia e-commerce platform. Information was collected from respondents using a questionnaire. Testing the quality of the instrument (questionnaire) using the validity test and reliability test. Hypothesis testing used multiple linear regression analysis, consisting of t test and F test. The results showed that partially and simultaneously the ease of use and customer trust variables had a positive and significant effect on the purchase intention variable. Respondents stated that Lazada Indonesia's e-commerce platform is easy to use. Respondents also stated that Lazada Indonesia is able to provide the products needed and Lazada Indonesia will always protect its reputation (integrity).
Co-Authors Mariati Tirta Wiyata