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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Of Business, Finance, and Economics (JBFE) Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ekonomi Manajemen Akuntansi
Dessy Dwiyanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PERUBAHAN POLA PERIODE KERJA PERUSAHAAN MINYAK DAN GAS PT. XYZ DI SUMATERA SELAMA MASA PANDEMI COVID-19 TERHADAP KINERJA KARYAWAN Dessy Dwiyanti
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 4 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.579 KB) | DOI: 10.32670/fairvalue.v4i4.798

Abstract

One of the impacts of the Covid-19 pandemic experienced by PT. XYZ is achange in the working period policy of its employees in an effort to prevent thetransmission of the Covid-19 virus. PT. XYZ itself is an oil and gas company inSumatra. The working period was originally 14 working days -14 holidays(14:14) to 21 working days - 21 days off (21:21). This research was conducted todetermine the effect of working period (21:21) on employee performancecompared to the work period (14:14) used previously at PT. XYZ. Field researchthrough a qualitative approach is the method used in this research where thedata collection method is carried out through interviews with several employees and supervisors of the operational division as well as direct observations in thefield. The results found that in the work period of (21:21) work fatigue, workerrors, and stress levels increase higher when compared to the (14:14) workperiod. PT. XYZ should immediately conduct an evaluation related to employeecomfort and safety in situations that require field workers to work in this (21:21)pattern, so the company does not experience many losses due to a decrease inthe performance of its employees.
Analisis Pengaruh Boikot Produk Kopi Starbucks terhadap Peningkatan Minat Beli Kopi Lokal pada Gen Z di Indonesia Dessy Dwiyanti
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 2 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i2.108

Abstract

Regarding the socio-political conflict between Israel and Palestine, many countries have criticized Israel's actions by boycotting Israeli products and products that support Israeli aggression against Palestine. Starbucks products are one of the products that support Israeli aggression and are very closely related to Gen Z in Indonesia, so this study was performed to examine the impact of a boycott of Starbucks products on interest in buying local coffee products among Gen Z using quantitative methods, because previous similar research was carried out using qualitative methods. A total of 100 Gunadarma University students were respondents to fill out this research questionnaire. The data analysis technique used is hypothesis testing through simple regression analysis assisted by SPSS software. The conclusion drawn from hypothesis testing showed an influence between the effect of boycotting Starbucks products (X) and the interest in buying local coffee (Y).
Studi Empiris Pengaruh Nilai Sosial terhadap Perilaku Konsumen Pembelian Produk Lokal oleh Generasi Z Dessy Dwiyanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2885

Abstract

Generation Z is the largest and most influential group of consumers in both national and global markets. This generation is closely connected to technology and information, is critical-minded, and places great emphasis on social and environmental aspects. These traits make social values an important factor in influencing consumer purchasing decisions among Gen Z. This study aims to examine the influence of environmental concern, social ethics and justice, and global social awareness on the consumer behavior of Indonesian Gen Z in purchasing local products. Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4 software was employed as the data analysis technique and falls under the quantitative research method. A total of 81 Gunadarma University students participated as respondents by filling out a questionnaire. The findings indicate that Environmental Concern (X1) does not have a significant effect on the Consumer Behavior (Y) of Indonesian Gen Z in purchasing local products. However, Social Ethics and Justice (X2) and Global Social Awareness (X3) have a significant influence on the Consumer Behavior (Y) of Indonesian Gen Z in purchasing local products.
Determinan Minat Beli Konsumen pada Adidas Sportwear Dessy Dwiyanti
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5074

Abstract

The sports product business is an important pillar in the progress of national sports. This can be seen from the high popularity of sales of sports products in society, both from sellers and buyers who both want to make a profit. Understanding the factors that influence consumer buying interest is the key for business people to gain profits and increase market share in this industry. This research is a type of quantitative research and uses a purposive sampling technique of one hundred respondents. The analysis method in this research uses quantitative primary data, the test stages carried out are: validity test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, F test, and coefficient of determination test (R2). The research results show that advertising influences consumer buying interest, endorsement services influence consumer buying interest, the marketing system influences consumer buying interest and the payment system influences consumer buying interest. The Fcount results show that Ho is rejected and Ha is accepted, so it can be concluded that the variables of advertising, endorsement services, marketing systems and payment systems simultaneously influence consumer buying interest.
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