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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
farokha, sita
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Economics, Econometrics & Finance

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PENGARUH PERSEPSI MANFAAT, KEMUDAHAN PENGGUNAAN DAN KEAMANAN TERHADAP NIAT MENABUNG PADA PRODUK TABUNGAN EMAS PEGADAIAN farokha, sita; Alimuddin Rizal Rivai
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.698 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 3.890

Abstract

This research was conducted because of the background that is influenced by theperception of benefits, ease of use, and security for saving on gold pawnshop savingsproducts. The type of data used is primary data obtained directly from the informant byusing a questionnaire. The population used in this study were customers of PTPegadaian Demak Branch as many as 4,707 customers. With the slovin method, asample of 100 customers was obtained. The sampling technique in this study was doneby purposive sampling. The data that has been obtained will be analyzed using multiplelinear regression analysis. The results of this study concluded that the variables ofperception, ease of use and security proved significant and did not have a positive effecton savings in pawnshop gold savings products.
Co-Authors Alimuddin Rizal Rivai