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PEMANFAATAN PEMASARAN MELALUI MEDIA SOSIAL OLEH UMKM DI ERA PANDEMI Mira Veranita; Lukmanulhakim Almamalik; Sugiyanto Iksan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.239 KB) | DOI: 10.32670/fairvalue.v4i5.925

Abstract

The restrictions imposed to prevent the spread of the Corona virus have greatly impactedvarious types of businesses, both large-scale businesses and MSMEs and have indirectlyforced business owners to make digital marketing, especially marketing through socialmedia, one of the business solutions in marketing their business. This study aims todetermine the use of social media as a marketing medium for MSMEs in the midst ofvarious restrictions due to the Covid-19 pandemic. The method used in this study is aqualitative descriptive method. The subjects of this study were MSME actors under theguidance of the Cooperatives and SMEs Service, Bandung Regency, which were selected asmany as 23 MSMEs using purvosive sampling technique. The research data was collectedcombining desk analysis and direct observation to MSME actors, interviews with keyrespondents from the Bandung Regency Cooperatives and SMEs Service, and digitalmarketing practitioners. The results of the study show that MSME actors have made socialmedia a marketing method in this pandemic era. Marketing using social media is usedbecause it is able to increase brand awareness, facilitate product feedback and marketingstrategies, build networks with consumers, suppliers and competitors, but in a moreconvenient and cost effective manner.
The Effect of Providing Government-Borne Import Duties Facility on the Growth and Competitiveness of Indonesia's Manufacturing Industry Hendang Setyo Rukmi; Lukmanulhakim Almamalik
International Journal of Innovation in Enterprise System Vol. 4 No. 2 (2020): International Journal of Innovation in Enterprise System
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijies.v4i02.59

Abstract

This research has its aim to study the effect of providing Government-Borne Import Duty facility on the growth and competitiveness of Indonesia's manufacturing industry. The growth of the manufacturing industry is identified with the growth of production, employment, and contribution to state income through taxes. The background of this research is the existence of government's need to find the effect of the provision of exemption from import duties that have been running since 2008 on the ability of companies to produce goods in order to meet consumer needs, competitiveness, employment, and their contribution to state income. The survey was conducted on 110 companies that use this facility in Indonesia. The research applied the statistical method of sign and percentage test with the unit of analysis at the company and target sector, and groups of companies that receive GBID facility with different frequencies. The results show that the provision of the facility significantly increase the growth and competitiveness of Indonesia's manufacturing industry, especially in production growth, the competitiveness of production costs, sales growth, profits, and company productivity. This facility has different effects on companies under different target sectors. More companies under the guidance of Directorate General of MMTEI experinence innovation raising, time-to-market competitiveness, and machine modernization after being given this facility, while more companies under the guidance of Directorate General of CTMI experience production growth, competitiveness raising in production costs, quality, delivery time, sales growth, productivity, human capital, absorption of production labor, and tax payments. The reason related to this case is the existence of difference in production, product standardization, product cycle times, and technological intensity. The results also show that the difference in frequency of facilitation given only affect in rising the competitiveness of the company's products’ price. Related to the nature of production, GBID facility is more suitable to be given to companies that have production plans rather than companies that only do the task based on project or job orders. It is because the companies that have production plan could do the job with more optimal results than those who don’t.