Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Prameswara, Agtika
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, EKUITAS MEREK, PERSEPSI HARGA TERHADAP PEMBELIAN ULANG PADA PELANGGAN MOTOR YAMAHA DI KABUPATEN KENDAL Prameswara, Agtika; Euis Soliha
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.601 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 3.1016

Abstract

This study aims to examine the effect of Product Quality, Brand Equity and Price Perception on Repurchase of Yamaha motorcycles in Kendal district. This research was conducted throughout the Kendal district. The analytical tool used is multiple regression, as for testing the hypothesis that is using the t test. Collecting data through a questionnaire with measurements using a Likert scale of 1-5 for alternative answer points. This sampling method is purposive sampling and the number of samples in this study is 100 respondents. The results showed that Product Quality had a positive and significant effect on Repurchase, Price Perception had a positive and significant effect on Repurchase, but Brand Equity had no positive and significant effect on Repurchase.
Co-Authors Euis Soliha