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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Nusantara Hasana Journal Society : Jurnal Jurusan Tadris IPS

Fatana Suastrini

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Author-ID : 2212788

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing Social Sciences

Published : 6 Documents Claim Missing Document

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Articles

PENGARUH ATRIBUT PRODUK TERHADAP PRILAKU PENGAMBILAN KEPUTUSAN KONSUMEN DALAM PEMBELIAN SABUN MANDI DI MASA COVID-19 Fatana Suastrini; Kharisma Rindang Sejati
SOCIETY Vol. 11 No. 2 (2020): Desember 2020
Publisher : UIN Mataram

Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap keputusan konsumen dalam pembelian produk sabun mandi, dan untuk mengetahui atribut produk manakah yang memiliki pengaruh paling kuat terhadap keputusan konsumen dalam pembelian produk sabun mandi. Variabel independent yang digunakan dalam penelitian ini adalah harga, citra merek, dan kualitas, dan variable dependen dalam penelitian ini adalah Keputusan Pembelian. Jenis penelitian yang digunakan penelitian kualitatif. Lokasi penelitian dilakukan di Universitas Islam negeri Mataram. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis data dan analisis regresi. Hasil dari penelitian ini menunjukkan bahwa Harga, Citra Merek, dan Kualitas berpengaruh terhadap Keputusan Pembelian secara parsial. Dari semua variable independen, Harga berpengaruh paling dominan terhadap keputusan pembelian sabun mandi pada masa pandemic Covid-19.

ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG SMARTPHONE MEREK XIAOMI PADA MASA PEMBELAJARAN JARAK JAUH Fatana Suastrini; Muhammad Helmy Reza
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The Covid-19 pandemic has made the world of education change the way in the learning process. The need for a communication device, in this case a smartphone, has become a necessity. This study aims to determine the effect of price and product quality on purchasing decisions and intention to repurchase Xiaomi brand smartphones during the distance learning period. The type of research used is quantitative research. The location of the research was carried out at the Mataram State Islamic University. The sample used in this study were students totaling 100 people. The analytical technique used in this research is descriptive analysis, data analysis, and statistical analysis with SEM (Structural Equation Modeling). The results of this study indicate that the price and quality of the product affect the purchasing decisions and interest in repurchasing Xiaomi brand smartphones in students.

PENGARUH CONTENT MARKETING, BRAND ENGAGEMENT DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI INSTAGRAM (STUDI PADA PENGGUNA DI KOTA MATARAM) L. Multazam Ibrahim; Fatana Suastrini
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.1155

This study aims to determine whether content marketing, brand engagement, and electronic word of mouth (e-WOM) partially and simultaneously influence purchasing decisions on Instagram. This research uses a quantitative method with data collection through observation and questionnaires. The sample size is 100 respondents from Instagram users in Mataram City, using purposive sampling. Data were processed using SPSS 26 with analysis techniques including validity tests, reliability tests, classical assumption tests, t-tests (partial), f-tests (simultaneous), determination coefficient tests, and multiple linear regression analysis. The results indicate that content marketing partially influences purchasing decisions on Instagram, brand engagement does not partially influence purchasing decisions, and e-WOM partially influences purchasing decisions. Simultaneously, content marketing, brand engagement, and e-WOM together influence purchasing decisions on Instagram with a significance value smaller than the probability of 0.05 (0.000 > 0.05). The R Square value is 0.372, indicating that 37% of the independent variables explain the dependent variable, while the remaining 63% is influenced by other factors outside the research variables. This study provides insights into the roles of content marketing, brand engagement, and e-WOM in shaping purchasing decisions on Instagram.

PENGARUH PERSEPSI DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PENGGUNAAN E-MONEY DI TOKO PERLENGKAPAN RUMAH TANGGA MASBAGIK TIMUR Maolida, Mita; Fatana Suastrini
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.1163

This research aims to find out (1) whether perceptions influence the decision to use e-money. (2) does consumer trust influence the decision to use e-money? (3) do consumers' perceptions and beliefs have a positive and significant effect on the decision to use e-money at East Masbagik household goods stores. This research uses quantitative methods. The population in this study are consumers who make transactions at East Masbagik household goods stores and the sample for this study as many as 90 respondents. The instrument used in this research was a questionnaire with 24 statements and the research data sources came from interviews and questionnaires. Data testing uses multiple linear regression. The research results show a perception with a significant value of 0.000 < 0.05 and a calculated value of 5.045 > from t table 1.987. This shows that the perception variable has a significant influence on the decision to use e-money. The significant value of consumer trust is 0.000 <0.05 and the t-batung value is 8.185. This shows that the consumer trust variable has a significant influence on the decision to use e-money. With the coefficient of determination (R²) obtained at 0.687% and 32% due to other variables. The results of this research indicate that the perception variable X; and consumer trust X: has a positive and significant effect on the decision to use e-money.

PENGARUH FITUR TARIK TUNAI TANPA KARTU DAN FITUR QRIS PADA MOBILE BANKING BANK SYARIAH INDONESIA TERHADAP EFISIENSI BERTRANSAKSI NASABAH STUDI PADA MAHASISWA PERBANKAN SYARIAH ANGKATAN TAHUN 2021-2023 Rika Akana Putri; Fatana Suastrini
Nusantara Hasana Journal Vol. 4 No. 9 (2025): Nusantara Hasana Journal, February 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i9.1328

In Bank Syariah Indonesia's mobile banking service, technological innovations such as cardless cash withdrawal features and QRIS have been introduced to improve service quality and make customer transactions easier. This research aims to analyze the influence of these two features on customer transaction efficiency. This research uses quantitative methods by involving Sharia Banking students from the Class of 2021–2023 at FEBI UIN Mataram as respondents. Data was collected through an online questionnaire and analyzed using multiple linear regression. The research results show that the cardless cash withdrawal feature (X1) and the QRIS feature (X2) have a positive and significant influence on transaction efficiency (Y). Based on the partial hypothesis test (t test), the calculated t-value was 3.938 for X1 and 10.066 for In addition, simultaneously, these two features have a significant impact on transaction efficiency, as shown by the results of the coefficient of determination test. The coefficient of determination obtained is 0.848, indicating that 84.8% of the variability in transaction efficiency can be explained by the cardless cash withdrawal feature and the QRIS feature. Thus, these two features play an important role in increasing the efficiency of customer transactions.

STRATEGI DIGITAL MARKETING UMKM MEUBEL ACHI HASSAN DALAM PENINGKATAN HASIL PENJUALAN Baiq Laila Wulandari; Fatana Suastrini
Nusantara Hasana Journal Vol. 4 No. 11 (2025): Nusantara Hasana Journal, April 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i11.1383

This research aims to examine the digital marketing strategy implemented by Achi Hassan Meubel UMKM in increasing sales results, as well as identifying the challenges, obstacles and solutions faced in implementing this strategy in Semparu Village, Kopang District, Central Lombok, West Nusa Tenggara. This research uses a qualitative method with a case study approach. Data was collected through observation, interviews and documentation. Data analysis was carried out using thematic analysis techniques. The results of this research show that the digital marketing strategy implemented by Achi Hassan Meubel UMKM, especially through the WhatsApp, Facebook and Tiktok platforms, has had a positive impact on increasing sales and expanding market reach. Achi Hassan Furniture UMKM also face challenges and obstacles in digital marketing strategies such as fraud, competition and building consumer trust. So Achi Hassan furniture implements solutions to face challenges and obstacles through consumer identity verification, digital content differentiation strategies, and transparency of product information.

Co-Authors Baiq Laila Wulandari Kharisma Rindang Sejati L. Multazam Ibrahim Maolida, Mita Muhammad Helmy Reza Rika Akana Putri

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