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All Journal Dinasti International Journal of Management Science Indonesian Journal of Devotion and Empowerment (IJDE)
Sari, Lusiana Puspita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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PURWOSARI TOURISM VILLAGE DEVELOPMENT EFFORTS BASED ON LOCAL TOURISM INTEGRATED Sari, Lusiana Puspita; Tsaro, Riza Laela; Handayani, Elfa Dikah Tri
Indonesian Journal of Devotion and Empowerment Vol 2 No 1 (2020): June 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v2i1.42281

Abstract

Purwosari village has a lot of potential to be used as the main tourist village of Semarang City. However, there is no denying that there is still an inequality of tourism development patterns between other tourism potential areas which is quite striking because the quality between the regions is not evenly distributed. This article tries to explore the concept in the development of local tourism integrated natural tourism destinations, reviewed with a qualitative approach with strategy analysis methods and SWOT selection process. The results of the analysis refer to quantitative planning efforts to compile the prioritized list based on the ranking of the relative attractiveness of a viable and appropriate alternative action, namely the decision stage of QSPM (Quantitative Strategy Planning Matrix). Applications in the development of tourist village destinations, including: Construction of tourist facilities and facilities from the local government development fund; Recommendations for training the surrounding community to work on the potential natural appeal of the typical culture that exists to be packaged into a beautiful, unique and authentic tourist attraction; as well as the creation of a website as a market development by expanding the reach of online channels to achieve integrated strategy of development of Purwosari tourism village in creating a good private investment climate. Kelurahan Purwosari memiliki banyak potensi untuk dijadikan sebagai desa wisata unggulan Kota Semarang. Namun tidak dapat dipungkiri bahwa masih terjadi ketimpangan pola pengembangan wisata antar kawasan potensi wisata lainnya yang cukup mencolok karena kualitas antar kawasan belum merata. Artikel ini mencoba untuk menggali konsep dalam pengembangan destinasi wisata alam local tourism integrated, dikaji dengan pendekatan kualitatif dengan metode analisis strategi dan proses pilihan SWOT. Hasil analisis merujuk pada upaya perencanaan kuantitatif untuk menyusun the prioritized list berdasarkan ranking daya tarik relatif dari alternatif tindakan yang layak dan tepat guna, yaitu tahap keputusan QSPM (Quantitative Strategy Planning Matrix). Aplikasi dalam pengembangan destinasi desa wisata, meliputi: Pembangunan sarana dan fasilitas wisata dari dana pengembangan pemerintah daerah; Rekomendasi pelatihan masyarakat sekitar untuk menggarap potensi daya tarik alam budaya khas yang ada untuk dikemas menjadi daya tarik wisata yang indah, unik dan otentik; serta Pembuatan website sebagai pengembangan pasar dengan memperluas jangkauan saluran online hingga mencapai integrated strategy pengembangan desa wisata Purwosari dalam menciptakan iklim investasi swasta yang baik.
Building Brand Identity and Brand Awareness of RSKGM FKG UI through Social Media Re-Branding Sari, Lusiana Puspita; Iswanto, Samto Hadi
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4388

Abstract

RSKGM FKG UI is the Main Dental and Oral Specialist Teaching Hospital for the Faculty of Dentistry, University of Indonesia which has been Fully Accredited on December 22, 2022 by the Indonesian Health Facility Accreditation Institute. RSKGM FKG UI is a Class A National Referral Hospital which has officially been operational since June 2002 until now. RSKGM FKG UI requires a brand identity to differentiate it from other RSKGM. For this reason, media is needed to promote RSKGM FKG UI so that it can be introduced to the wider community. The problem faced is the management of promotional media which is still not optimal. RSKGM FKG UI must have a strong logo in presenting the institution's brand identity. A brand logo with visual identity and the use of the right color palette can be applied to social media such as Instagram & Tiktok. This study uses a qualitative research method by studying books and references from various sources both from the internet, previous research studies, literature reviews, SWOT analysis (strength, weakness, opportunities, threats) aims to identify the overall strengths, weaknesses, opportunities, and threats of RSKGM FKG UI and can highlight the uniqueness of RSKGM FKG UI which is not owned by other hospitals or dental clinics. This research method is used in order to build public trust in RSKGM FKG UI as a leading dental hospital in Indonesia. With the existence of a strong brand identity and brand awareness through re-branding of existing social media, it is hoped that it can increase the number of patients who trust dental and oral health care by using the services at RSKGM FKG UI, so that it will have an impact on increasing income and also the welfare of the RSKGM FKG UI hospitalia community.
Co-Authors Handayani, Elfa Dikah Tri Iswanto, Samto Hadi Tsaro, Riza Laela