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All Journal ARTic DIVAGATRA - Jurnal Penelitian Mahasiswa Desain
Hidayatullah, Taufan
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Arts Humanities Other

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Transformasi Desain Kemasan Produk ChoSik di UPT Sikka Innovation Center Edisi Tahun 2019 dan 2023 Karrol, Yohanes Paulus; Hidayatullah, Taufan
ARTic Vol 7 No 2 (2025): June 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/artic.v7i2.14733

Abstract

ChoSik as the flagship product of Sikka Regency, requires a packaging design that is not only attractive but also reflects the local identity. The packaging design of this chocolate product has undergone four changes since 2018 to date. This research focuses on the design changes between the 2019 and 2023 editions, with the aim to analyze the changes in the form and visual design of Sikka Chocolate product packaging from the 2nd edition 2019 to the 3rd edition 2023, as well as evaluating its impact on the packaging function and representation of local cultural identity in the context of marketing strategy and consumer segmentation. Using an analytical method based on the principles of totality and time according to W. H. Mayall developed by Dr. Ahadiyat Joedawinata, this research evaluates aspects of function (performance), aesthetics (form), and symbolic value (value) in packaging design. Elements such as shape, color, illustration, and typography were analyzed to identify the visual change factors. The results show that there is a significant change in the visual design that leads to modern and minimalist styles, thus reducing the representation of the previously strong local cultural identity. This study provides important insights for designers and the packaging industry in developing products that are in line with local cultural values and market needs. With this approach, design changes not only provide aesthetic benefits but also economic value for regional superior products. Keywords: Sikka Chocolate, Packaging Design, Change, Design
The Sikka Arts Council "Waniana" Logo Analysis Minggo, Frenomena; Hidayatullah, Taufan
ARTic Vol 7 No 2 (2025): June 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/artic.v7i2.17451

Abstract

The Sikka Arts Council “Waniana” has a logo. The logo of the Sikka Arts Council (Waniana) has a meaning embedded within it, and it needs to be analyzed to understand what hidden meanings are contained in the symbol, such as the form of the symbol used. This analysis is based on Alina Wheeler's theory of brand ideals, which includes aspects such as vision, meaning, authenticity, coherence, flexibility, commitment, value, differentiation, and longevity. This study aims to analyze the form elements of the Sikka Arts Council “Waniana” logo to understand the philosophical meaning embedded in its design. The results of the study indicate that the Sikka Arts Council (Waniana) logo effectively represents the community's identity through brand ideals elements and visual identity that reflect local culture. As a result, the Waniana logo integrates local cultural elements, such as the utang oi woven fabric motif, into a modern design, which is a strategic step to preserve cultural heritage in a contemporary context. Keywords: Art Council, Brand Ideals, Logo, Sikka, Visual Identity
Co-Authors Karrol, Yohanes Paulus Minggo, Frenomena Rahmanida, Syifa Saarani, Daniel Syakur, Savira Alvina Utomo, M Andhiko