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All Journal Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Journal of Business Management
Yanti , Rina Trisna
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Factors Affecting Employee Performance At The Office Of The Education and Culture Office Of South Bengkulu Regency utami, Dahlia Putri; Susanti, Neri; Yanti , Rina Trisna
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.448

Abstract

The aim of this research is to determine the factors that influence employee performance at the education and culture office of South Bengkulu district. This research was conducted on employees of the education and culture office of South Bengkulu district. The population of this research is employees of the education and culture service of South Bengkulu district, while the sample of this research is employees of the education and culture service of South Bengkulu district, totaling 85 people. This means that the sample material uses quantitative methods. Using research test data analysis techniques, the research results can be concluded that respondents' perceptions of Work Quality (X1), Work Quantity (X2), Responsibility (X3) and Cooperation (X4) influence Employee Performance (Y) with multiple linear regression results The following equation is obtained: Y = 1.582 + 0.212 X1 + 0.249X2 +0.229 (X_3) + 0.282 (X_4). The coefficient of determination is R2 = 0.785 or around (78.50%) through hypothesis testing jointly (simultaneously) and individually (partially) in this research using the f test and t test, Quality of Work (X1), Quantity of Work (X2 ), Responsibility (X3) and Cooperation (X4) = 0.000, that means the fsig value < 0.05 shows that together they have significant factors.
The Effect Of Mentoring, Creativity And Risk On The Entrepreneurial Decisions Of Generation Z In Bengkulu City Hidayat, Rahmat; Soleh , Ahmad; Yanti , Rina Trisna
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.417

Abstract

This study aims to analyze the influence of mentoring, creativity, and risk on the entrepreneurial decisions of Generation Z in Bengkulu City. Using a quantitative approach with multiple linear regression methods, this study involved 130 Generation Z respondents domiciled in Bengkulu City. Data were collected through questionnaires and analyzed using SPSS to test the partial and simultaneous effects between independent variables (mentoring, creativity, risk) on the dependent variable (entrepreneurial decisions). The regression equation obtained is Y = 6.214 + 0.312X₁ + 0.451X₂ + 0.278X₃, indicating that all independent variables have a positive influence on entrepreneurial decisions. The test results show a coefficient of determination (R²) of 0.713, meaning that 71.3% of the variation in entrepreneurial decisions can be explained by mentoring, creativity, and risk together, while the remaining 28.7% is influenced by other factors outside the model. The t-test indicates that the variables creativity (t = 4.236; sig = 0.000) and risk (t = 3.851; sig = 0.001) have a significant partial effect, while mentoring (t = 1.842; sig = 0.068) does not have a significant effect individually. The F-test yielded F count = 34.512 with a sig = 0.000, indicating that all three variables significantly influence entrepreneurial decisions simultaneously. Thus, increased creativity, risk management skills, and targeted mentoring can encourage Generation Z in Bengkulu to dare to become entrepreneurs.
The Influence Of E-Commerce And Digital Payments On The Income Of Micro, Small, And Medium Enterprises (Msmes) In Bengkulu City Andestar, Tomi; Yanti , Rina Trisna; Yustanti, Nirta Vera
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.418

Abstract

This study aims to analyze the influence of e-commerce and digital payment systems on the revenue of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City. This study used a quantitative associative approach with a survey method involving 100 MSME respondents who utilize e-commerce platforms and digital payment services. Data were collected using a questionnaire and analyzed through multiple linear regression with SPSS to test the partial and simultaneous effects of independent variables on MSME revenue. Based on data from 100 MSME respondents, a multiple linear regression analysis yielded a coefficient of determination (R²) of 0.526, indicating that variations in MSME revenue can be explained by e-commerce and digital payments. The results of this study indicate that e-commerce and digital payments, both partially and simultaneously, have a positive and significant influence on MSME revenue.
Business Development Strategy For Sale Pisang Mak Mixsyen In Suka Jaya Village, South Bengkulu Rahmadania, Emilda; Kresnawati , Kresnawati; Yanti , Rina Trisna
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1011

Abstract

Micro, small and medium enterprises (MSMEs) contribute more than 61% to the national Gross Domestic Product (GDP) and employ more than 97% of the workforce in Indonesia. The MSME sector has a high adaptability, especially in commodity-based businesses that utilise the potential of local natural resources. The purpose of this study is to determine strategies that encourage the development of the Sale Pisang Mak Mixsyen business in Suka Jaya Village, South Bengkulu, and to formulate appropriate development strategies through SWOT analysis and the determination of strategic priorities using the Analytical Hierarchy Process (AHP) method. This research method uses a descriptive qualitative-quantitative research type. This research was conducted at the Sale Pisang Mak Miksen MSME. The data collection techniques were interviews and SWOT questionnaires. The data analysis techniques used in this study were SWOT matrix calculations and strategy weighting using the Analytical Hierarchy Process (AHP). The results of the study showed that the factors in the development of the ‘Mak Mixsyen’ banana sale business were that the product had a distinctive taste and was durable (strength) with a score of 1.74, limited capital, few product variants, and unstructured business management (weaknesses) with a score of 1.05, the use of digital technology and government support for MSMEs (opportunities) with a score of 1.92, and unstable raw material prices (threats) with a score of 0.64. Based on the SWOT analysis results, the appropriate strategic alternative for developing the ‘Mak Mixsyen’ banana sale business is in Quadrant I with coordinates 0.68:1.28, namely the S-O strategic alternative, which includes improving quality and adding variants, utilising social media for promotion, and utilising government support for MSMEs. The AHP results prioritise the strategic alternatives for developing the ‘Mak Mixsyen’ banana sale business as improving quality and adding variants, utilising social media for promotion, and utilising government support for MSMEs, as well as improving business management
PENGENALAN MARKETING MIX KEPADA SISWA SMA NEGERI 5 KEPAHIANG DALAM MENENTUKAN STRATEGI PEMASARAN UMKM Effendi, Yanto; Yanti , Rina Trisna; Yustanti , Nirta Vera
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 2 (2026): April
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i2.3657

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman siswa  mengenai marketing mix dan 7P serta strategi pemasaran usaha mikro, kecil, dan menengah. Kegiatan ini tidak hanya memberi pengetahuan baru, tetapi juga memicu semangat kreativitas dan rasa ingin berwirausaha di kalangan para siswa. Diharapkan  kegiatan seperti ini dapat terus dilakukan agar membantu meningkatkan kualitas tenaga kerja dalam mendukung perkembangan usaha kecil menengah. Metode yang digunkan dalam kegiatan ini yaitu, memberikan materi kepada siswa terkait pengertian UMKM, pengenalan marketing mix melalui 7P, manfaatnya serta strategi pemasaran UMKM tersebut. Metode kedua adalah diskusi dan sesi tanya jawab, metode ini digunakan untuk memberi kesempatan kepada siswa dan siswi bertanya tentang hal-hal yang belum dipahami Dari kegiatan pengabdian masyarakat ini diharapkan nantinya akan ada keberlanjutan hubungan anatar pimpinan sekolah melaliu Pengembangan materi lanjutan seperti pemasaran digital dan analisis konsumen
Co-Authors Afriani , Sulisti Ahmad Soleh Ameilia, Deva Andestar, Tomi Effendi, Yanto Karona Cahya Susena Kresnawati , Kresnawati Neri Susanti Nirta Vera Yustanti Nopitasari, Weni Rahmadania, Emilda Rahmat Hidayat utami, Dahlia Putri Yustanti , Nirta Vera