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All Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Indriasari , Nia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Word of Mouth and Brand Image on Using Decisions Grabfood Services Juniansyah, Fikri Nazih; Susena, Karona Cahya; Indriasari , Nia
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.310

Abstract

The purpose of this study was to determine whether there is an influence of word of mouth and brand image on the decision to use Grab Food services in Bengkulu City. This research uses quantitative research methods, where research data contains numbers and is analyzed using statistics. With a sample of 100 respondents, respondents were given several statements about the influence of word of mouth and brand image on the decision to use Grabfood services. Simultaneous Hypothesis testing, Fratio value is 75,537 with probability value (sig.) = 0.000. meaning that the significance value is less than the probability value of 0.05 or the value (sig.) 0.000 < 0.05, then Ha is accepted. This means that the variable Word of Mouth (X1) , Brand image (X2) both have a positive and significant effect on the Decision to Use Grab Food Services in Bengkulu City.
The Factors Affecting Customer Loyalty At Conter Ervin Cell Bengkulu Selatan Ilahi, Akbar; Indriasari , Nia; Prima Monique, Eska
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1138

Abstract

Counter Ervin Cell Bengkulu Selatan is a shop that is engaged in selling Smartphones, selling cards and credits for all operators and serving Hardware, Software and Smartphone Accessories services "and is one of the businesses that prioritizes service to its customers.This type of research uses quantitative research. The method of analysis in this study uses Validity test, Reality test, Calsik Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination and hypothesis testing using t test. The number of samples studied was 96 96 questionnaires to buyers of goods at the Ervin cell counter.The results of the multiple linear regression analysis are Y = 7.639 + 0.265 X1 + 0.351 X2 + 0.232 X3, this describes a positive regression direction, meaning that the variables of customer quality (X1) and service quality (X2) and product quality (X3) have a positive influence. on customer loyalty (Y) at the Ervin cell Manna Bengkulu Selatan counter. The value of the coefficient of determination from the results of calculations using SPSS can be seen that the value of the coefficient of determination from R square is 0.617. This means that the value of customer quality (X1) and the value of service quality (X2) and product quality (X3) affect customer loyalty (Y) by 61.7% while the remaining 29.3% is influenced by other variables not examined in the study this.
Business Feasibility Analysis Of Pak Andri's Siomay And Batagor Business Reviewed From The Production Aspectp Dona, Hesti Pestiko; Indriasari , Nia; Hardinata , Dodi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.446

Abstract

This research aims to determine the business feasibility of Pak Andri's Siomay and Batagor, to find out whether a business is feasible or not. The results of the research show that the Siomay and Batagor business from the production aspect of the business is declared feasible, because the business location is strategic and easy to reach by consumers, The technology used is modern, the production process is easy. The marketing aspect is feasible, with high quality products, because the raw materials are imported, the prices are affordable, so that all levels of society can buy them, the distribution is quite wide, and the promotions given by the owner are enough to make consumers aware of the products they sell.
Co-Authors Dona, Hesti Pestiko Hardinata , Dodi Ilahi, Akbar Juniansyah, Fikri Nazih Karona Cahya Susena, Karona Cahya Prima Monique, Eska