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All Journal Journal of Indonesian Management Focus of Human Resource Management Journal
Gayatri, Ida Ayu Made E.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Factors Affecting Customer Decisions To Save At Bank Mandiri Taspen Manna Branch Office Bengkulu Selatan Marzan, Marzan; Soleh , Ahmad; Gayatri, Ida Ayu Made E.
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.331

Abstract

The purpose of this study was to determine the effect of location, service quality and product quality on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan. The sample in this study was 100 customers who saved at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office. The sampling technique is accidental sampling technique. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression analysis show Y = 8.281 + 0.186X1 + 0.397 X2 + 0.235 X3 + e. Location has a significant influence on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.018 which is smaller than 0.05. Service quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.000 which is smaller than 0.05. Product quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.001 which is smaller than 0.05. Location, service quality and product quality jointly have a significant effect on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.000 which is smaller than 0.05.
Impact of Price, Brand Image and Product Quality on Purchase Decisions in the Hexohm Bengkulu Vape Community Rasuma, Hafiz Agung; Gayatri, Ida Ayu Made E.; Febliansa, M.Rahman
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1077

Abstract

The purpose of this study was to determine the effect of price, brand image and product quality on purchasing decisions in the Bengkulu Hexohm vape community. This research is quantitative descriptive. The method used is a questionnaire method. The sample of this study was 100 respondents in the Bengkulu Hexohm vape community. The results of multiple linear regression show that Y = 21.251+0.672 (X1)+ 0.174 (X2) + 0.450 (X3) + 9.735, that the regression coefficient is positive, meaning that there is a positive or unidirectional relationship between price, brand image and product quality on the Vape Community Hexohm Bengkulu. The results of the price test (X1) show tcount 3,007 > ttable 1,660 and a significance of 0,003 < 0,05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that the price (X1) has a positive and significant effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the brand image test (X2) show tcount 0.688 < ttable 1,660 and significance 0.493 > 0.05, then the results of the hypothesis Ha are rejected and Ho is accepted, meaning that brand image (X2) has no effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the product quality test (X3) show tcount 5.742 > ttable 1,660 and significance 0.000 <0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning product quality (X3) has a positive and significant effect on purchasing decisions (Y) in the Vape Community Hexohm Bengkulu. The result of the Fcount value is greater than the Ftable value, which is 12.807 > 2.70, so it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between price (X1), brand image (X2) and product quality (X3) on the purchasing decision variable (Y). This can be seen at the significance level of 0.000 < 0.05.
The Influence Of Work-Life Balance, Work Ethic, And Human Relations On Employee Productivity At The Seluma Regency Education And Culture Office Marwanto, Marwanto; Anggriani, Ida; Gayatri, Ida Ayu Made E.
Focus of Human Resource Management Journal Vol. 1 No. 1 (2026): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

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Abstract

To achieve optimal productivity, employees must possess knowledge, skills, abilities, and positive behaviors in carrying out their duties. Increasing employee productivity is influenced by several factors, such as work-life balance, work ethic, and human relations. The purpose of this study was to determine the effect of work-life balance, work ethic, and human relations on employee productivity at the Seluma Regency Education and Culture Office. The sample in this study was 81 employees at the Seluma Regency Education and Culture Office who had become civil servants. Data collection used a questionnaire, and the analysis methods used were multiple linear regression, determination tests, and hypothesis testing. The results of the multiple regression test showed a positive trend with the regression equation Y = 5.715 + 0.184X1 + 0.398X2 + 0.306X3 + 3.592. Variable X1 (Work-Life Balance) has a significant effect on Y (Work Productivity), as evidenced by the significance value of 0.036 <0.05. Therefore, it can be concluded that Hypothesis 1 is accepted. Variable X2 (Work Ethic) has a significant effect on Y (work productivity) this can be seen from the significance value of 0.000 <0.05. then it can be concluded that hypothesis 2 is accepted. Variable X3 (human relations) has a significant effect on Y (work productivity) this can be seen from the significance value of 0.001 <0.05, then it can be concluded that hypothesis 3 is accepted. The results of the simultaneous test then H0 is rejected and Ha is accepted, between the independent variables namely X1 (work life balance), X2 (work ethic), X3 (human relations), have a significant effect together on work productivity (Y) because the significance value of 0.000 is small from 0.05.
Co-Authors Ahmad Soleh Febliansa, M.Rahman Ida Anggriani Marwanto Marwanto, Marwanto Marzan, Marzan Rasuma, Hafiz Agung