Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi
Murtani, Hanafi
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
STRATEGI HUMAS BEATLES INDONESIA DALAM MEMPUBLIKASIKAN ACARA BEATLES NIGHT MELALUI MEDIA SOSIAL TWITTER Murtani, Hanafi; Wibowo, Lukman Adji
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 2 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i2.138

Abstract

Penelitian ini yang memfokuskan pada aktifitas publikasi Humas Beatles Indonesia dalam mempublikasikanprogram Beatles Night melalui media social twitter, maka penulis akan menjabarkan strategi publikasi HumasBeatles Indonesia dalam menjalankan strategi komunikasinya.Secara umum tujuan penelitian ini adalah untuk mendapatkan deskripsi-deskripsi yang mendalam mengenai peranyang dijalankan Humas Beatles Indonesia selama proses komunikasi dalam mempublikasikan acara Beatles Nightmelalui media social (twitter).Teori yang digunakan dalam penelitian ini adalah 9 Langkah-langkah Humas, dimana dalam langkah tersebutdigunakan sebagai alat dalam membantu menjalankan sebuah strategi Humas yang dilakukan dalam penelitian.Hasil penelitian ini menunjukkan bahwa kinerja Humas BEATLES berada pada posisi yang baik dan memilikitingkat kredibilitas dan juga tingkat profesionalisme dalam memberikan informasi tentang kegiatan dan acarayang akan diadakan oleh Beatles Indonesia.
MERAJUT SISTEM KOMUNIKASI ANAK BANGSA Murtani, Hanafi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 2, No 5 (2003)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v2i5.467

Abstract

MERAJUT SISTEM KOMUNIKASI ANAK BANGSA
DIALOG SPIRITUAL MOESTOPO Murtani, Hanafi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 2, No 6 (2003)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v2i6.207

Abstract

Keinginan menulis tentang figure Moestopo muncul ketika terjadi polemik masalah Undang-Undang Sistem Pendidikan Nasional, yang diantaranya memuat hak peserta didik untuk memperoleh pendidikan Agama sesuai dengan agamanya masing-masing dan diajar oleh pengajar yang seagama dengan peserta didik, Yang nota bene di lingkungan Universitas Prof. Moestopo (Beragama) sudah menjadi tradisi kehidupan kampus. Sisi lain adalah kondisi internal Ys. UPDM dan UPDM(B) yang sedang dilanda berbagai permasalahan terutama masalah pembangunan dan keuangan serta harmoni hubungan antara yayasan, Universitas dan lembaga-lembaga di lingkungan Ys. UPDM/UPDM (B).
STRATEGI MARKETING BRAND DI NEW MEDIA Murtani, Hanafi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i4.156

Abstract

The growth of the Internet as a new media (new media) is a very fast has changed the way companies do business changes, the way we communicate and interact with the audience. Internet revolution continues, increasing Internet audience. The Internet is an interactive communication medium that is an integral part of the communication strategy and even business strategy for many companies. The purpose of this research is to determine how the brand is able to adapt to changes, particularly the use of social media, and be able to be a medium of communication for the audience and superior to its competitors, with a case study conducted on social media The Body Shop Indonesia. This study uses a case study with a descriptive qualitative research, namely to understand social phenomena with an overview and in-depth understanding. The paradigm used in this study is the constructivist paradigm with data collection techniques through in-depth interviews and observations on the subject of research. The results showed that the implementation of brand marketing strategy in new media, particularly on social media was The Body Shop Indonesia has been able to attract visitors and consumers, despite the emergence of The Body Shop Indonesia is relatively new socially mediated.
PEMAKNAAN GAYA HIDUP DALAM TVC DJI SAM SOE MAGNUM FILTER VERSI FERRY Murtani, Hanafi; Lamanda, Ni Putu Frinchika
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v14i1.86

Abstract

One of the media used in advertising Dji Sam Soe Magnum Filter is television. Television is one of the media in advertising that uses color, sound, movement and music, or can be referred to as an audio-visual medium, so it can also be to determine the meaning of a lifestyle that is contained in the visualization TVC Dji Sam Soe Filter ver-sion Ferry Magnum. This study aims to determine the meaning of a lifestyle that is contained in the visualization TVC Dji Sam Soe Filter version Ferry Magnum. These include: To find out the myth that contained about lifestyle in TVC Dji Sam Soe Filter version Ferry Magnum. The method used is qualitative analysis approach semiology of Roland Barthes. From the analysis it can be concluded, meaning contained lifestyle of advertising Dji Sam Soe Ferry Magnum version of the filter is reflected Luxury lifestyle, where luxury lifestyle is a lifestyle activities to seek pleasures, such as spending more time outside the home, more play , happy in the city crowd, happy to buy expensive goods pleases, and always wanted to be the center of attention. Set of meanings contained in the ad-vertisement gives the sense that the purpose of Magnum Filter Cigarettes are cigarettes represent young children luxurious lifestyles, and modern. Because during the myths that developed in the community is, cigarettes are very closely with the image of smokers: the elderly, people of the village. However Magnum Filter change peoples views about the lifestyle of todays clove smokers luxurious and exclusive.
Co-Authors Lamanda, Ni Putu Frinchika Wibowo, Lukman Adji