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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Abdimasku : Jurnal Pengabdian Masyarakat
Pamungkas, Heri
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

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Implementasi Komunikasi Partisipatif untuk mengembangkan Model CBT di Desa Wisata Karangrejo Magelang Satriya, Candra Yudha; Indrayani, Heni; Pamungkas, Heri
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2023): September 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v6i3.1314

Abstract

Upaya signifikan peningkatan perekonomian pedesaan dapat dilakukan dengan mengembangkan desa wisata. Sektor pariwisata tersebut dinilai mampu mendorong perkembangan sektor ekonomi lainnya, terutama sektor agrikultur, yang  merupakan sektor utama dari kebijakan pembangunan desa selama ini. Dalam merespon hal tersebut, komunitas, khususnya masyarakat pelaku desa wisata di tingkat lokal, menjadi ujung tombak dan memegang peranan kunci dalam membangun resiliensi wilayahnya. Strategi komunikasi partisipatif mengedepankan pendekatan dimana komunitas diajak untuk menganalisis persoalan, serta mengidentifikasi solusi-solusi yang bisa diambil dengan memanfaatkan sumber daya yang dimiliki. Paradigma perencanaan bottom up mengharapkan masyarakat lokal mengambil peran sebagai subjek pembangunan. Desa Wisata Karangrejo, kecamatan Borobudur di Kabupaten Magelang memiliki berbagai macam potesi yang sesuai dengan referensi diri (self reference) karakteristik desa. Pengabdian ini bertujuan untuk mengkaji dan mengidentifikasi bagaimana penerapan model Community Based Tourism yang dilakukan terhadap pengembangan desa wisata Karangrejo, melalui model Participatory Rural Appraisal (PRA). Pengabdian ini mengeksplorasi model CBT yang dilakukan dalam pengembangan desa wisata Karangrejo melalui pembentukan Pokdarwis (Kelompok Sadar Wisata). Model Komunikasi Partisipatif pada CBT yang telah diuji dan diimplementasikan, dapat melengkapi model-model dalam temuan sebelumnya yang menunjukkan peran dan fungsi masing-masing pelaku pembangunan pariwisata.
Analisis Strategi Komunikasi dalam Mempertahankan Relasi Bisnis Jangka Panjang di Suara Merdeka Generation Arisandy, Dhika Gamaliel; Pamungkas, Heri
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6965

Abstract

This study aims to analyze the implementation of communication strategies carried out by Suara Merdeka Generation (SMGen) as an Event Organizer in maintaining long-term business relationships with clients, as well as to identify the challenges that arise in practice amidst the increasingly complex dynamics of the event industry. This research employs a qualitative descriptive approach through in-depth interviews, observation, and documentation involving internal parties directly engaged in event management. The findings reveal that SMGen’s communication strategy has been systematically implemented through stages of analysis, goal formulation, message development, media selection, two-way communication, and evaluation, supported by the utilization of digital media and adaptive approaches to client characteristics. These strategies are not only focused on the success of event execution but are also directed toward sustaining long-term collaboration with clients through continuous and value-added communication. However, the implementation still faces several challenges, particularly in terms of the consistency of communication transparency, internal coordination, and the dynamic changes in client needs that are not always communicated optimally. The findings indicate that communication transparency plays a strategic role in maintaining client trust and loyalty as the foundation of long-term business relationships, through openness of information, clarity of messages, and consistency in communication.
Co-Authors Arisandy, Dhika Gamaliel Indrayani, Heni Satriya, Candra Yudha