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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Teknik Informatika (JUTIF) Komunika: Jurnal Ilmu Komunikasi
Setyobudi, Ciptono
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Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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PELUANG PAY TV MENGGESER DOMINASI FREE TO AIR TV DI PERKOTAAN Setyobudi, Ciptono; Sjailendra, Sjailendra
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 1 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v16i1.8

Abstract

Perkembangan perkotaan yang pesat dengan pembangunan fisik berupa gedung bertingkat baik berupa hotel, perkantoran maupun apartemen akhir-akhir ini berakibat juga terhadap perambatan gelombang radio diudara bebas .Media televisi terestrial tidak berbayar ( free to air ) yang menggunakangelombang radio jalur Ultra High Frequency (UHF), pada frekuensi sekitar 600 MHz dengan Sistem Penyiaran (Broadcasting) analog yaitu Phase Alternating Line (PAL), akan terasa dampaknya akibat gedung pencakar langit tadi, karena perambatan gelombang yang cenderung mendatar diatas permukaan bumi (Ground Wave). Secara otomatis di daerah-daerah perkotaan yang dikelilingi gedung bertingkat sulit mendapatkan tayangan secara langsung (direct broadcast) dari transmisi terrestrial free to airatau secara teknis dikenal dengan blank spot area.Kondisi tersebut memberikan kesempatan untuk televisi berbayar (Pay TV ) untuk memenangkan persaingan dalam menggaet penonton dengan melakukan penetrasi penjualan layanan pada daerah tersebut , baik untuk Pay TV berbasis satelit , cable maupun digital terrestrial.
Eksplorasi Strategi Presenter dalam Memicu Transaksi di Live Shopping Tik Tok Setiawan I.S, Teguh; Damayanti, Ratih; Setyobudi, Ciptono
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.18863

Abstract

Live shopping is an innovative form of digital marketing that combines real-time interaction with the convenience of online shopping. This study aims to explore the communication strategies used by presenters to trigger purchasing transactions on the TikTok Live Shopping platform. Using a qualitative approach and respondent perception analysis, the findings reveal that product knowledge, direct interaction, and delivery style significantly influence consumer buying interest. Presenters who can convey information persuasively, create interactive engagement, and effectively utilize platform features have a greater potential to boost conversion rates. Facial expressions, body gestures, and vocal tone also serve as crucial nonverbal elements that affect emotional responses from viewers. Additionally, promotions, discounts, and detailed product presentations are the main attractions that draw audience attention during live sessions. TikTok, as an entertainment-based platform, allows for more expressive and personal communication strategies. Therefore, the success of live shopping on TikTok highly depends on the presenter’s ability to build dynamic two-way communication. This study concludes that presenter communication strategies are central to creating an effective digital shopping experience. The findings contribute significantly to the development of live streaming-based marketing strategies in the digital economy era.
SN Systemic Integration of Artificial Intelligence in Indonesian Television Using Soft Systems Methodology Setyobudi, Ciptono; Damayanti, Ratih; Setiawan IS, Teguh
Jurnal Teknik Informatika (Jutif) Vol. 6 No. 4 (2025): JUTIF Volume 6, Number 4, Agustus 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2025.6.4.5047

Abstract

The television industry faces significant challenges due to digital disruption, particularly the increasingly widespread penetration of artificial intelligence (AI) technology. AI has the potential to optimize production, distribution, and audience preference analysis, but its implementation faces the complexities of unstructured social systems. This study aims to explore the systemic application of AI using a Soft Systems Methodology (SSM) approach to identify, analyze, and optimize its use in the television industry. The research method used was qualitative with a case study design at a national television station. The SSM process was carried out through seven stages, starting from exploring the problem situation, compiling rich pictures, analyzing CATWOE, and formulating and evaluating corrective actions. Data were collected through literature review, participant observation, and internal document analysis. The results show that SSM is effective in identifying strategic areas for AI optimization, particularly in audience segmentation, content automation, and broadcast management. The resulting framework is flexible, participatory, and responsive to the social dynamics of media organizations. The impact of this research is a contribution to the development of media information systems and technology, as well as expanding the scope of soft methodologies in responding to the challenges of digital transformation in an adaptive and sustainable manner.
Co-Authors Ratih Damayanti Setiawan I.S, Teguh Setiawan IS, Teguh Sjailendra, Sjailendra