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Ari Kresnaputra Agus
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Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG DI OBJEK WISATA RIAU FANTASI LABERSA WATER & THEMEPARK Detmuliati, Alditia; Achnes, Syofia; Agus, Ari Kresnaputra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research has been performed to find the influence of the service quality to the guest satisfaction at Riau Fantasi Labersa Water & Themepark. On this research, the service quality was measured on Servqual tangibles (x.1), emphaty (x.2), reliability (x.3), responsiveness (x.4) and assurance (x.5). The research provided 140 respondents with accidental sampling as the sampling technique. The multiple linear regression was used as the analysis methods to obtain the test result of F, the test result of T and R2 was prepared by SPSS 16.00 program. The result of this research signify that simultaneously the service quality gave significant influence to the guest satisfaction. In partial, tangibles variable (x.1), reliability (x.3) and responsiveness (x.4) gave unsignificant influence to the service quality. Emphaty variable (x.2) and assurance (x.5) gave significant influence to the service quality.Keywords : Service Quality, Guest Satisfaction, SPSS
ANALISIS PROMOSI MAKANAN KHAS MELAYU BOLU KEMOJO PADA GERAI AL MAHDI PEKANBARU Sari, Indah Puspita; Achnes, Syofia; Agus, Ari Kresnaputra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The aim of this research is to find out the respondents’ responses from an analysis on promoting Malay cuisine kemojospongecake which being sold by Al Mahdi food stall Pekanbaru that using marketing mix (advertising and personal selling).The theory used in this research is Lupioyadi and Hamdany (2006 :74) that separated promotion mix into six parts; advertising, personal selling, sales promotion, public relation, word of mouth, and direct mail.The method of the research is qualitative research which the research and comprehension process based on social phenomenon and public affair investigation. In this research, the writer used Ordinal Scale in measuring the data and Likert’s Scale in measuring person’s attitude upon object’s attitude.This research is identified into two problems; advertising and personal selling that being operated by Al Mahdi food stall Pekanbaru. Thus in this research, the writer this research can reveal the respondents’ response on two promotions mix by distributing questionnaires to respondents and also processing the result of questionnaires.The conclusion of this research, it showed the respondents’ responses on marketing mix on advertising were interesting enough based on the analysis, yet on personal selling also was good based on the analysis which those results based on the questionnaires answers recapitulation. Then, the writer suggested the company in advertising analysis to be more innovative on social media and improve the features on the social media for selling promotion,Key words: Promotion, kemojo sponge cake, and populations’ responses on two marketing mix.
ANALISIS PENGEMBANGAN OBJEK DANAU WISATA BANDAR KAYANGAN LEMBAH SARI KECAMATAN RUMBAI DI KOTA PEKANBARU Yasni "; Sujianto "; Ari Kresnaputra Agus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT This research is aimed to find out visitors response about the analysis of the development of tourism object Danau Bandar Kayangan Lembah Sari Kecamatan Rumbai Pekanbaru, especially in the development of its facility. Writer used Spiliane theory (1994 : 25), which is said that facility is a supporting tool of the tourism object daily operational, to accommodate visitors need, indirectly support growth but develop at the same time or after the attraction. Writer used ordinal scale for measuring, which is likert scale, it is designed to ease respondent to answer some levels in objects which are going to measured (Mirwan, 2010 : 36). Writer identified three main problem: visitors respondent about the development of the facility according to public facility, supporting and complementing tool in Danau Bandar Kayangan Lembah Sari Kecamatan Rumbai, Pekanbaru. Writer found that visitors think that facilities are good enough, eventhough they need to be fixed in some aspects by improving and developing promotion and marketing, and also fix the facilities in the location. Obstacles found this fixation are: lack of fund, lack of management ability, and lack of awareness among visitors. Writer suggest to culture and tourism department to care more about the waterfacility. Writer also suggest to the management party to create some rules for managingtrash in the location. Specialis care for mushollah, and toilet. Key words: facilities, tourism, development, tourism object.
Co-Authors Alditia Detmuliati Indah Puspita Sari, Indah Puspita Sujianto " Syofia Achnes Yasni "