Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Masyarakat Indonesia
Cahyani Thahir, Inna Mutmainna
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemberdayaan Ikatan Mahasiswa Muhammadiyah Kabupaten Sidrap melalui Inovasi Kewirausahaan Berkelanjutan dan Strategi Transformasi Digital Lubis, Sandi; Cahyani Thahir, Inna Mutmainna; Ali Darlis, Muhammad Akbar; Mardia, Ainul
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 4 (2025): JPMI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3674

Abstract

Program pengabdian ini bertujuan untuk memperkuat kemandirian ekonomi Ikatan Mahasiswa Muhammadiyah (IMM) Kabupaten Sidrap melalui inovasi kewirausahaan berkelanjutan dan pemanfaatan teknologi digital berbasis cloud. Kegiatan dilaksanakan melalui lokakarya partisipatif dan diskusi kelompok terfokus yang melibatkan anggota IMM, pelaku usaha lokal, dan alumni. Fokus program mencakup penguatan kapasitas dalam pemodelan bisnis, inovasi produk, pemasaran digital, branding, serta pengelolaan keuangan. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pola pikir kewirausahaan, keterampilan praktis, dan inisiatif peserta. Peserta mampu merancang dan mempromosikan usaha baru dengan memanfaatkan platform digital secara efektif. Selain itu, kegiatan ini mendorong kolaborasi organisasi, kepercayaan diri, dan semangat berwirausaha di kalangan anggota IMM. Program ini terbukti memberikan dampak positif dalam membentuk ekosistem kewirausahaan yang adaptif dan berkelanjutan. Model pemberdayaan ini dapat direplikasi oleh organisasi pemuda lain sebagai strategi transformasi ekonomi yang kontekstual dan kolaboratif.
THE IMPLEMENTATION OF DIGITAL MARKETING AT GUCI FARM MSME IN FACING OPPORTUNITIES AND CHALLENGES IN TUNCUNG VILLAGE, MAIWA SUBDISTRICT, ENREKANG REGENCY Arman, Muhammad Aswar; Rusdi, Muhammad; Haslindah, Haslindah; Cahyani Thahir, Inna Mutmainna
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22796

Abstract

This study aims to examine how Guci Farm MSME, engaged in broiler chicken farming, utilizes digital marketing to address opportunities and challenges in Tuncung Village, Maiwa Subdistrict, and Enrekang Regency. The business still relies on traditional promotion methods, limiting its market reach. Using a qualitative approach, data were collected through interviews, observations, and documentation. Findings indicate that social media, especially Facebook, offers strong potential to increase product exposure and customer engagement. Guci Farm benefits from product quality and customer trust but faces challenges such as limited technology, lack of digital marketing knowledge, and absence of a structured promotional strategy. Based on SWOT analysis and the marketing mix (4P), digital marketing can improve promotional effectiveness if supported by proper training, mentoring, and infrastructure. This study suggests the need for collaboration between business actors and external stakeholders to support the sustainable digital transformation of MSMEs. Keywords: Guci Farm; Digital Marketing; MSMEs; Opportunities and Challenges
Co-Authors Ali Darlis, Muhammad Akbar Arman, Muhammad Aswar Haslindah, Haslindah Mardia, Ainul Muhammad Rusdi Sandi Lubis