Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal VCD (Journal of Visual Communication Design)
Tantra, Geralda Carnelian
Unknown Affiliation
Arts Social Sciences

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Building Brand Relationship Through Millennial Generation Behaviors: Marketing Strategy on Instagram Tantra, Geralda Carnelian
VCD: Journal of Visual Communication Design Vol. 6 No. 2 (2021): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v6i2.2703

Abstract

The theme of this research is the preparation of a marketing strategy in social media by considering the market and considerations of the aforementioned social media platforms. This study aims at the behavior of the intended target market and the development of suitable methods for that market to improve the performance of content development on Instagram social media. This research is based on the theory that has been put forward by marketing experts and business innovation which can be applied simply in the marketing activities held. The close relationship between the brand and the target market will show the role of communication through targeted marketing activities, especially in Indonesia. Keywords: Brand, Target Market, Instagram, Communication, Marketing Strategy.
Designing Hola Grafika’s Brand Communication Strategy to Increase Interaction with Consumers on Instagram Tantra, Geralda Carnelian
VCD: Journal of Visual Communication Design Vol. 10 No. 1 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i1.4908

Abstract

 This research explores the correlation between design and visual communication in the context of increasing brand emergence in the digital era. The rapid growth of new brands has intensified competition for audience attention, creating a challenge for brands to remain relevant and memorable. To address this, strategic brand communication is essential—particularly on platforms like Instagram, where interaction and visual content play a key role in audience engagement. This study focuses on Hola Grafika, a design-focused brand facing challenges in establishing strong engagement with its target audience aged 20–25 years old. The research aims to identify an effective brand communication method, define appropriate content strategies, and determine suitable visual approaches to enhance interaction. Data collection involved interviews with expert users in branding, digital marketing, and design, as well as with extreme users, followed by micro market-tests with Instagram users who use the platform to seek design inspiration and educational content.
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