Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal DIGEST MARKETING
Tri Rahayu Aguswindi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISISSIKAPKONSUMENTERHADAPPONSELNOKIADIKOTAJAMBI (THEANALYISOFCONSUMERATTITUDEONCELLULERPHONEINJAMBICITY Tri Rahayu Aguswindi
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TheresearchpurposeistoexplainandanalysistheconsumersattitudeofNokiaCellulerphoneinJambiCity.Theamountofsampleis100Nokiasuser,thatchosenwithconveniencemethod.Theconsumersattitudeusedbeliefandevaluationconcepttosomeimportantattributes.Theattributesarebrand,taste,quality,feature,priceandpromotion.ThisresearchreccomendationtothecorporationisconsideringtheattributesthatshowslessvalueontheFishbenconceptbedeveveloped.Keywords.Consumerattitude,likertscaleandproductfeature
Co-Authors