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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Health and Pharmaceutical (IJHP)
Kayacilar, Cengiz
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Nursing Public Health

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INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE MARKET LHOKSUMAWE CITY: (Case Study on Black Market Online Store Customers in Lhoksumawe City) Lasta Irawan, Ari; Multazam, Muhammad; Nur Ilham, Rico; Kayacilar, Cengiz
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 1 (2021): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.18 KB) | DOI: 10.54443/ijset.v1i1.1

Abstract

This study aims to determine how the influence of product quality on consumer buying interest with customer satisfaction as an intervening variable in the Lhoksumawe City Black Market Online Store. The research method used is the method of qualitative data and quantitative data. While the data used is primary data. The data analysis method in this study uses simple linear regression analysis to obtain a comprehensive picture of the effect of product quality variables on consumer buying interest using the SPSS 25 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of hypothesis testing using simple regression analysis and t-test indicate that: the t-table value of the Product Quality variable is 7.644 > the t-table value (df: : 68%) is 1.995 so it can be concluded that product quality has a positive and significant effect on Consumer Buying Interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y. 995 so that it can be concluded that product quality has a positive and significant effect on consumer buying interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y. 995 so that it can be concluded that product quality has a positive and significant effect on consumer buying interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y.
Knowledge Analysis Of Pregnant Women On Prevention The Transmission Covid 19 Wahyuni Bahrum, Sri; Sri Rejeki, Irma; Fajri, Fadlyatul; Nurnainah, Nurnainah; Atika, Rahil; Kayacilar, Cengiz
International Journal of Health and Pharmaceutical (IJHP) Vol. 1 No. 1 (2021): November 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (138.187 KB) | DOI: 10.51601/ijhp.v1i1.2

Abstract

Pregnant women are people with a high risk of contracting COVID 19, this is because pregnant women have a low immune system, making them more susceptible to disease or infection. Analysis of Knowledge Pregnant Women to the Prevention of Covid 19 Transmission in the Work Area of ​​the Public Health Bontomate'ne, District Jeneponto. The type of research used is quantitative with a descriptive research design using a cross sectional approach. To determine the relationship between the independent variable and the dependent variable by using joint measurements, the total population is 30 people, the sampling of this study uses purposive sampling technique so that the results are 30 respondents, the data measurement tool uses a questionnaire. Chi-square test obtained p-Value = 0.01, which means it is smaller than <0.05. There is a relationship between. knowledge and prevention of Covid-19 transmission to pregnant women at the Bontomate'ne Health Center, Jeneponto Regency.
Co-Authors Atika, Rahil Fajri, Fadlyatul Lasta Irawan, Ari Muhammad Multazam Nurnainah, Nurnainah Rico Nur Ilham Sri Rejeki, Irma Wahyuni Bahrum, Sri