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All Journal Jurnal Manajemen dan Organisasi Jurnal Mitra Manajemen Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Quantitative Economics and Management Studies BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa International Journal of Economics, Management and Accounting
Teguh Widodo
Universitas Telkom
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Jurnal Manajemen dan Organisasi

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Analisis Minat Penggunaan Dompet Digital LinkAja dengan Pendekatan Technology Acceptance Model (TAM) di Bandung Teguh Widodo; Sofia Fauziana Putri
Jurnal Manajemen dan Organisasi Vol. 12 No. 2 (2021): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v12i2.34462

Abstract

The purpose of this study is to analyze the factors that influence the intention to use of digital wallets with an expanded approach of technology acceptance model by adding subjective norms and perceived security as exogenous variables. Subjective norms variable is hypothesized either directly or indirectly through the endogenous variables in TAM to influence intention to use, while perceived security variable is hypothesized to have a direct effect. The hypotheses that have been submitted forms a theoretical framework as structural equation model (SEM). Empirical data was collected through an online survey of 233 respondents who answered 23 questionnaire questions in full. The selection of respondents is determined by purposive—non-probability sampling approach from active users of LinkAja in Bandung whose population is not yet known. The software used to perform the statistical tests of informing that all indicators used meet the criteria of validity and reliability, the ten hypotheses submitted are all accepted based on the t-significance test and strong determining factor. The five TAM variables and their expansion have a positive and significant effect on the intention to use. The biggest influence of antecedent variables on the intention to use sequentially is subjective norms, perceived usefulness, attitude, perceived ease of use, and the smallest is perceived security. In increasing the intention to use, operators should prioritize on increasing subjective norms from prospective users, such as testimonials from role models about the ease of use, convenience, and attractiveness of the digital wallets.
Peran Brand Trust dan Brand Reputation dalam Menguatkan Pengaruh Brand Awareness terhadap Brand Performance Kasus pada Langit Musik Teguh Widodo; Dheana Rakhmawati
Jurnal Manajemen dan Organisasi Vol. 12 No. 3 (2021): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v12i3.34463

Abstract

This study aims to analyze the factors that affect the brand performance of Langit Musik service with brand awareness as an exogenous variable. Brand awareness is hypothesized to affect brand performance either directly or indirectly. The entire hypothesis proposed forms a research framework in the structural equations (SEM) model. Empirical data was obtained through an online survey of 238 respondents who answered 24 questionnaire questions in full. The selection of respondents was determined by a non-probability sampling approach from users who have used and are using Langit Musik service in Indonesia. The software used to perform a series of statistical tests informs that all indicators used meet the criteria of validity and reliability, the research model meets the match criteria, the seven hypotheses submitted, the whole is accepted based on the t-significance test, and produces strong factors. The three variables and their expansion have a positive and significant effect on brand performance. The biggest influence of variables on consecutive brand performance is brand awareness, brand reputation, brand trust. To improve performance, Langit Musik can increase its promotion so that people can get to know langit musik service. The next study is expected to expand the variables one of which is purchase decisions placed after the brand performance variable in order to improve the hypothesis of the model.
Co-Authors Abi Nubli Adzhani Andi Hadinda Marchelina Putri Salamah Dheana Rakhmawati Ika Vendhea Alivia Febrianti Mohammad Luqman Fauzan Kamil Muhammad Akbari Salmandani Ni Kadek Wahyu Utami Ni Luh Putu Krisma Maylina Nur Arif Munadie Puteri Vania Shara Sofia Fauziana Putri Syahrinabila Pulungan