Articles
<![CDATA[Analisis Minat Penggunaan Dompet Digital LinkAja dengan Pendekatan Technology Acceptance Model (TAM) di Bandung ]]>
<![CDATA[Teguh Widodo]]>;
<![CDATA[Sofia Fauziana Putri]]>
<![CDATA[ Jurnal Manajemen dan Organisasi Vol. 12 No. 2 (2021): Jurnal Manajemen dan Organisasi ]]>
Publisher : <![CDATA[IPB University ]]>
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DOI: 10.29244/jmo.v12i2.34462
<![CDATA[The purpose of this study is to analyze the factors that influence the intention to use of digital wallets with an expanded approach of technology acceptance model by adding subjective norms and perceived security as exogenous variables. Subjective norms variable is hypothesized either directly or indirectly through the endogenous variables in TAM to influence intention to use, while perceived security variable is hypothesized to have a direct effect. The hypotheses that have been submitted forms a theoretical framework as structural equation model (SEM). Empirical data was collected through an online survey of 233 respondents who answered 23 questionnaire questions in full. The selection of respondents is determined by purposive—non-probability sampling approach from active users of LinkAja in Bandung whose population is not yet known. The software used to perform the statistical tests of informing that all indicators used meet the criteria of validity and reliability, the ten hypotheses submitted are all accepted based on the t-significance test and strong determining factor. The five TAM variables and their expansion have a positive and significant effect on the intention to use. The biggest influence of antecedent variables on the intention to use sequentially is subjective norms, perceived usefulness, attitude, perceived ease of use, and the smallest is perceived security. In increasing the intention to use, operators should prioritize on increasing subjective norms from prospective users, such as testimonials from role models about the ease of use, convenience, and attractiveness of the digital wallets.]]>
<![CDATA[Peran Brand Trust dan Brand Reputation dalam Menguatkan Pengaruh Brand Awareness terhadap Brand Performance Kasus pada Langit Musik ]]>
<![CDATA[Teguh Widodo]]>;
<![CDATA[Dheana Rakhmawati]]>
<![CDATA[ Jurnal Manajemen dan Organisasi Vol. 12 No. 3 (2021): Jurnal Manajemen dan Organisasi ]]>
Publisher : <![CDATA[IPB University ]]>
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DOI: 10.29244/jmo.v12i3.34463
<![CDATA[This study aims to analyze the factors that affect the brand performance of Langit Musik service with brand awareness as an exogenous variable. Brand awareness is hypothesized to affect brand performance either directly or indirectly. The entire hypothesis proposed forms a research framework in the structural equations (SEM) model. Empirical data was obtained through an online survey of 238 respondents who answered 24 questionnaire questions in full. The selection of respondents was determined by a non-probability sampling approach from users who have used and are using Langit Musik service in Indonesia. The software used to perform a series of statistical tests informs that all indicators used meet the criteria of validity and reliability, the research model meets the match criteria, the seven hypotheses submitted, the whole is accepted based on the t-significance test, and produces strong factors. The three variables and their expansion have a positive and significant effect on brand performance. The biggest influence of variables on consecutive brand performance is brand awareness, brand reputation, brand trust. To improve performance, Langit Musik can increase its promotion so that people can get to know langit musik service. The next study is expected to expand the variables one of which is purchase decisions placed after the brand performance variable in order to improve the hypothesis of the model.]]>
<![CDATA[Penerapan Model Unified Theory Of Acceptance And Use Of Technology (UTAUT) Untuk Menganalisis Minat Pengguna Smartphone Di Kota Bandung ]]>
<![CDATA[Puteri Vania Shara]]>;
<![CDATA[Teguh Widodo]]>
<![CDATA[ SOSIOHUMANITAS Vol 20 No 1: Maret 2018 ]]>
Publisher : <![CDATA[Lembaga Penelitian Universitas Langlangbuana ]]>
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DOI: 10.36555/sosiohumanitas.v20i1.49
<![CDATA[Penelitian ini menggunakan model UTAUT yang bertuju an untuk mengetahui pengaruh variabel perfomance expectancy, effort expectancy, dan social influence terhadap variabel attitude toward using smartphone dan variabel perfomance expectancy , facilitating condition , serta attitude toward using smartphone terhadap variabel acceptance to use smartphone. Penelitian ini dilakukan pada penguna smartphone di Kota Bandung. Penelitian ini menggunakan model persamaan struktur al (SEM) serta menggunakan skala ordinal dengan 20 butir pertanyaan. Variabel perfomance expectancy signifikan terhadap acceptance to use , lalu effort expectancy, social influence significant terhadap attitude toward using smartphone serta attitude toward using smartphone terhadap terhadap acceptance to use. Adapun variabel yang tidak saling berpengaruh yaitu perfomance expectancy terhadap Attitude toward using smartphone dan facilitating condition terhadap acceptance to use smartphone . Penelitian ini diharapkan dapat membantu perusaha an produsen smartphone untuk mengetahui faktor-faktor apa saja yang mempe ngaruhi minat pengguna smartphone]]>
<![CDATA[PENGARUH CUSTOMER ENGAGEMENT TERHADAP BRAND LOYALTY DENGAN VARIABEL MEDIASI BRAND ATTACHMENT DAN CUSTOMER TRUST ]]>
<![CDATA[Teguh Widodo]]>;
<![CDATA[Ika Vendhea Alivia Febrianti]]>
<![CDATA[ Jurnal Mitra Manajemen Vol 5 No 5 (2021): Jurnal Mitra Manajemen Edisi Mei ]]>
Publisher : <![CDATA[Kresna Bina Insan Prima ]]>
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DOI: 10.52160/ejmm.v5i5.537
<![CDATA[Traveloka melakukan interaksi dengan pelanggan melalui media sosial untuk meningkatkan customer engagement yang dapat mempengaruhi brand loyalty. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh dari customer engagement terhadap brand loyalty dengan menggunakan variabel mediasi brand attachment dan customer trust. Digunakan metode kuantitatif untuk menguji hubungan antar variabel-variabel yang membentuk model persamaan struktural yaitu dengan menggunakan data empirik yang diambil melalui survey dangan lima skala linkert. Convenience sampling dengan teknik non-probability sampling digunakan terhadap 215 sampel responden dengan menggunakan kuesioner dengan 21 item pertanyaan yang disebarkan secara online dengan google form yang berasal dari pelanggan Traveloka Indonesia. Perangkat lunak yang digunakan untuk melakukan serangkaian pengujian didapatkan hasil seluruh variabel sudah valid dan reliabel, model penelitian memenuhi kriteria kecocokan. Enam hipotesis yang diajukan terdapat lima hipotesis diterima dan satu hipotesis ditolak. Variabel mediasi yang memiliki pengaruh paling besar terhadap brand loyalty adalah customer trust. Terdapat pengaruh tidak langsung pada customer engagement terhadap brand loyalty yaitu melalui brand attachment dan customer trust. Untuk meningkatkan brand loyalty, selain meningkatkan upaya customer engagement diperlukan juga untuk meningkatkan brand attachment dan customer trust. Penelitian selanjutnya diharapkan untuk mengeksplorasi variabel lain yang menyangkut dengan kinerja pemasaran yang berdampak pada penjualan seperti purchase decision dan repurchase intention. Implikasi dari penelitian ini menguatkan teori cara meningkatkankan pengaruh customer engagement terhadap brand loyalty menggunakan variabel mediasi brand attachment dan customer trust.]]>
<![CDATA[Repurchase Intentions on Zalora Indonesia: The Role of Trust, E-Commerce and Product Evaluation ]]>
<![CDATA[Teguh Widodo]]>;
<![CDATA[Ni Kadek Wahyu Utami]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia ]]>
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<![CDATA[The purpose of this study is to explore the impact of trust and e-commerce components, as well as the component of product evaluation, on repurchase intentions at Zalora Indonesia. Adoption of e-commerce is influenced by perceptions of no risk, perceived benefits, and web reputation, while product evaluation is influenced by perceptions of perceived value, product quality, and perceived competitive pricing. For 272 respondents who were distributed via an online questionnaire, convenience sampling with a non-probability sampling technique was used. The test was conducted using the software SmartPLS 3.2.9. The study's findings indicated that the component variables associated with e-commerce adoption were perceived as non-risky and had no effect on repurchase intentions. Perceived benefits and perceived value have the greatest influence on repurchase intention, while perceived trust online has the least. The study's findings have significant implications for understanding how technology adoption and product evaluation can influence repurchase intention.]]>
<![CDATA[Anteseden yang Mempengaruhi Mobile Game Loyalty dan Dampaknya terhadap In-App Purchase Intention ]]>
<![CDATA[Nur Arif Munadie]]>;
<![CDATA[Teguh Widodo]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 11 No. 2 (2019) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v11n2.p131-154
<![CDATA[Mobile technology has become something inseparable thing from everyday life. One feature of mobile technology that often used is gaming applications or also called mobile games, this technology using behavior creates opportunities for every business involved in the mobile game industry. The growth of mobile games usage in addition to creating opportunities also creates challenges in the form of competition from other business actors in the same industry. In order to win the competition, a strategy that can be used to meet consumer expectations of value of the product which ultimately leads to the urge to make a purchase is needed. This study aims to measure the influence of values perceived by consumers and loyalty as a mediator of purchase intentions in consumers of mobile games in Indonesia. Structural Equation Modeling (SEM) was used for this study. Tests were carried on 207 players in Indonesia with the characteristics of never having previously purchased in-app purchases. The results showed that the playfulness variable had a positive and significant impact on loyalty. The connectedness variable had a positive and significant impact on good price, loyalty, and in-app purchase intention, and the good price variable had a positive and significant impact on in-app purchase intention.]]>
<![CDATA[The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention ]]>
<![CDATA[Teguh Widodo]]>;
<![CDATA[Ni Luh Putu Krisma Maylina]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.9468
<![CDATA[This study aims to investigate the effect of perceived quality on purchase intention mediated by the perceived value and social media WOM. The process involved testing the cause-and-effect relationships between the variables used in the structural equation model (SEM) empirically using primary data from an online survey of 410 Garuda Indonesia Airline passengers. The five-scale ordinal data retrieved from the 27 question items presented to the respondents were later processed using LISREL statistical software. The analysis produced several findings, first, the perceived value dimensions were directly affected by the perceived quality and also have a direct influence on social media WOM, second, social media WOM directly affected purchase intention, third, perceived value dimensions played a mediating role between perceived quality and purchase intention, and fourth, social media WOM had a mediating influencing on the effect of perceived quality on purchase intention. This simply means that perceived quality indirectly and significantly affected purchase intention through the mediation of perceived value dimensions and social media WOM.]]>
<![CDATA[The Effect of E-wom on Purchase Intention Mediated by Information Usefulness and Information Adoption (A Study on Skintific Products) ]]>
<![CDATA[Teguh Widodo]]>;
<![CDATA[Andi Hadinda Marchelina Putri Salamah]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 4 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1770
<![CDATA[The growing public use of social media presents businesses with marketing opportunities. Businesses can use social media activities or e-WOM, as it is more commonly known to increase their promotional network. This study aimed to determine the effect of Electronic Word of Mouth (e-WOM) on purchase intention for Skintific products. This study employed the information adoption model, which was widely used in earlier e-WOM studies, to analyze the effect of e-WOM. The research method used in this study is quantitative. The population in this study comprised Skintific product customers or people who knew the Skintific brand. We asked 202 people to fill out a survey on Google Forms that followed specific rules. We used a tool called Smart PLS to analyze the data, called PLS-SEM. We discovered that when people learn about something, they are more likely to want to buy it.]]>
<![CDATA[The Influence of Brand Equity Towards Consumer Purchase Decision of Starbucks (Case Study: Gen Z Starbucks Customer In Bandung) ]]>
<![CDATA[Mohammad Luqman Fauzan Kamil]]>;
<![CDATA[Teguh Widodo]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 5 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1985
<![CDATA[One of the regular competitors for coffee shop owners is a coffee shop that has been around for a long time, namely Stabucks. This study aims to determine partially or simultaneously the effect of brand equity consisting of brand awareness, perceived quality, brand associations, and brand loyalty on purchase intention, and to determine how much influence brand equity has on purchase intention at Starbucks. coffee in Bandung city. Quantitative method used in this research. Purposive sampling was used in addition to non-probability sampling. Data collection in this study was carried out by distributing online questionnaires which were then filled out by respondents, and using theory and data from books and journals. 200 responses from Bandung are required to complete this survey. This study used the PLS-SEM data analysis. The research findings indicate that Brand Awareness, Brand Quality, and Brand Loyalty have an influence on Purchase Decisions. Therefore, it is recommended to maintain the Brand Equity held by Starbucks.]]>
<![CDATA[Pengaruh Celebrity Endorsement Terhadap Minat Beli Produk Skincare Ms Glow Yang Dimediasi Dengan Brand Loyalty Dan Consumer Perception Of Quality Dan Dimoderasi Oleh Negative Publicity (Studi Kasus Pada Medias Sosial Instagram Produk Skincare Ms Glow) ]]>
<![CDATA[Liza Astriana Dewi]]>;
<![CDATA[Teguh Widodo]]>
<![CDATA[ eProceedings of Management Vol 10, No 5 (2023): Oktober 2023 ]]>
Publisher : <![CDATA[eProceedings of Management ]]>
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<![CDATA[Semakin ketatnya persaingan perusahaan skincare, maka mengharuskan Ms Glow menerapkan strategi penjualankreatif yang dapat menimbulkan minat beli konsumen terhadap produk skincare Ms Glow ini. Celebrity Endorsementmenjadi salah satu cara Ms Glow untuk menarik minat beli konsumennya. Penelitian ini bertujuan untuk mengetahuiseberapa besar pengaruh celebrity endorsement terhadap minat beli produk skincare Ms Glow di media sosialInstagram. Dalam penelitian ini, peneliti menggunakan metode kuantitatif dan pengumpulan data denganmenggunakan metode non-probability sampling dengan tipe convience sampling sebanyak 400 responden penggunaMs Glow. Penelitian ini menggunakan teknik pengumpulan data kuisioner dengan skala ordinal dan teknik analisisdata menggunakan Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil dalam penelitian ini yaitucelebrity endorsement, brand loyalty, dan consumer perception of quality berpengaruh secara signifikan dan positifterhadap minat beli. Selain itu celebrity endorsement berpengaruh secara positif dan signifikan terhadap brand loyaltydan consumer perception of quality. Variabel consumer perception of quality berpengaruh secara positif dan signifikanterhadap brand loyalty, dan variabel negative publicity tidak memoderasi hubungan antara celebrity endorsementterhadap minat beli. Adapun saran dalam penelitian ini yaitu perusahaan Ms Glow agar bisa mempertahankan danmeningkatkan loyalitas merek dengan cara meningkatkan dan mempertahankan kualitas dari setiap produk Ms Glow.Kata Kunci-celebrity endorsement, loyalitas merek, minat beli, persepsi konsumen, publisitas negatif]]>
