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p-Index From 2021 - 2026
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All Journal International Journal of Artificial Intelligence Research Golden Ratio of Data in Summary
A. Ahmad
Department of Chemistry, Faculty of Mathematics and Natural Sciences, Hasanuddin University (UNHAS), Makassar, Sulawesi Selatan
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Unveiling the Synergy: Exploring the Intersection of Artificial Intelligence, Digital Management Information Systems, and Marketing Management in a Qualitative Research Study Azis, St. Nurhayati; Ahmad, A.; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1147

Abstract

This study investigates the integration of Artificial Intelligence (AI), Digital Marketing Information Systems (DMIS), and Marketing Management to enhance decision-making processes in marketing. The research aims to explore the extent of augmentation in marketing decision-making, identify indications of objectiveness in AI-driven analytics, and propose solutions to ensure transparency and accountability. Methodologically, the study conducts a systematic literature review to synthesize existing research on the topic. Findings suggest that AI technologies offer advanced analytics capabilities, enabling marketers to gain deeper insights into consumer behavior and market trends. However, concerns regarding biases in AI-driven analytics and challenges in data integration and dissemination are identified. The study underscores the importance of interdisciplinary collaboration, transparency, and explainability in AI algorithms to mitigate biases and enhance objectiveness. Moreover, it highlights the need for robust data governance policies and talent development initiatives to foster a culture of data-driven decision-making. The research contributes to theoretical understanding by redefining marketing practices through AI integration and offers practical insights for organizations to leverage AI, DMIS, and Marketing Management effectively.
The Influence of Human Resource Competence and Information Technology Utilisation on the Accuracy of Treasurer Accountability Reporting in the Jayapura Regency Government Ahmad, A.; Rofingatun, Siti; Kambuaya, Quincy F.; Layuk, Paulus K. Allo; Ngutra, Risky Novan; Antoh, Alfiana
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1802

Abstract

This study analyses the influence of human resource competence and information technology utilisation on the accuracy of treasurer accountability reporting in the Jayapura Regency Government, as well as testing the role of organisational commitment as a moderating variable. The study uses a quantitative approach with an explanatory survey design. A sample of 160 respondents was determined using the Slovin formula, and data was collected through questionnaires administered to regional financial management officials/employees. Analysis was performed using multiple linear regression and interaction (moderation) tests with the aid of statistical software. The results show that human resource competence has a positive and significant effect on the accuracy of treasurer accountability reporting (p<0.05), and the use of information technology also has a positive and significant effect (p<0.05). Simultaneously, both variables have a significant effect on reporting accuracy (p<0.05).
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Alfiana Antoh, Alfiana Kambuaya, Quincy F. Layuk, Paulus K. Allo Nurhayati Azis Risky Novan Ngutra Siti Rofingatun