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All Journal Jurnal Manajemen Teknologi JAMU : Jurnal Abdi Masyarakat UMUS
Azizah Nur Aisyah
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The Influence of Parent Brands Commitment On Consumers Atitude toward co branding between those brands Aisyah, Azizah Nur; Nasution, Reza Ashari
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.538 KB)

Abstract

This paper examines the influence of parent brands' commitment on consumers' attitude toward cobranding. Co-branding refers to the combination of two brand names to launch a single and unique product for a short to long term cooperation. Two experiments were conducted to test the hypotheses. The 82 subjects were exposed to two sessions of experiment; evaluations on each brand with no cobranding, evaluations on co-branding. Consumers' attitude was derived through obtaining consumers' perception on brand personality and favorability. The findings showed that parent brands with high commitment received more positive attitude compared to parent brands with low commitment.Keywords: co-branding, level of commitment, brand personality
Penggunaan Mainan “Spider Fidget Mathic” pada Siswa Kelas 3 MI Tarbiyatul Huda Alvianita, Mahda; Aisyah, Azizah Nur; Ananda, Romadhona Regita
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 4 No. 02 (2024): Februari
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jamu.v4i02.1398

Abstract

Learning media props convey information about learning and deliver learning material. Learning media should be conceptualized as customized toys that are innovated into learning toys that are close to children's characteristics, methods and learning styles. Because the stimulus chosen for elementary school children should be contextual, interesting, and preferably contemporary so as to stimulate students' curiosity so that they can achieve better learning outcomes. Community service activity on October 25 2022 at MI Tarbiyatul Huda Jombang Regency as an activity to implement the use of learning media in the form of the "Spider Fidget Mathic" toy in the learning process in understanding numeration in basic multiplication operation material. Which aims to help students increase the understanding, enthusiasm and ability of Grade 3 MI students to increase their potential in understanding numeracy based on the material studied. Students use learning media in the form of the "Spider Fidget Mathic" toy. The results of this service activity show that the use of "Spider Fidget Mathic" in class 3 MI makes children better and more enthusiastic in learning activities, making it easier for students to understand material that previously used lecture and conventional methods. Because learning using the "Spider Fidget Mathic" toy increases students' understanding, active learning, enthusiasm for learning, and cognitive abilities.
Co-Authors Alvianita, Mahda Ananda, Romadhona Regita Reza Ashari Nasution