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All Journal Proceeding International Conference on Information Technology and Business
Anggalia Wibasuri
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Computer Science & IT Economics, Econometrics & Finance

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Customer Satisfaction Strategy Through Improving The Quality Of Services And Quality Products Windarti Windarti; Anggalia Wibasuri
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to comprehend and analyze customer satisfaction strategies by improving service quality and product quality at warungtetanggamu.com. The method of this study used qualitative research methods. The analysis method used the EFAS and IFAS matrix SWOT analysis method. The data analysis used external factors and internal factors in warungtetanggamu.com included strengths, weaknesses, opportunities, and threats. The methods of data collection were carried out by field research/field research. The data collection was carried out in natural conditions (natural setting) to produce data that actually occurs in the field. The result of the EFAS and IFAS SWOT matrix analysis showed that warungtetanggamu.com was on a strategic path, namely in quadrant I (+, +) with warung tetanggamu.com was an online shop that is in a very profitable position.Keywords : Strategy, Customer Satisfaction, Service Quality, Product Quality
The Measurement of Information Quality and E-Service Quality on Customer Satisfaction in Shopee Indonesia Maria Wirani; Anggalia Wibasuri
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

E-Commerce changes consumer behavior in shopping from buying in physical places to buying through online media. During the Covid 19 pandemic in Indonesia. Online shopping activities is increased by 400 percent. The high percentage growth in the number of Shopee Marketplace visits compared to other Marketplaces during the Covid 19 pandemic period Q1 - Q3 2020 indicates consumer satisfaction shopping online at the Shopee marketplace. The purpose of this study was to determine the effect of information quality and e-service quality on customer satisfaction in Shopee Indonesia. The sampling method in this study used non-probability sampling using the purposive sampling technique with a sample size of 150 respondents. Data analysis in this study using Multiple Linear Regression.Keywords: Information Quality, E-Service Quality, Customer Satisfaction.
Effect of Service Quality on Outpatient Satisfaction at Wede Ar- Rachman Clinic in Bandar Lampung After Using a QR CODE-Based Patient Complaint Information System Catur Yuda Pujiani; Sunarno Sunarno; Anggalia Wibasuri
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Health clinic is a health service institution that provides health services. Health  clinics have several types of services including medical services, medical support services, and also as a place for medics to gain medical education. Therefore, a health clinic must have good resources. Wede Ar-Rachman Clinic started implementing a barcode-based complaint information system since August 2022 as an evaluation material for the clinic. This study aims to determine how much influence service quality has on outpatient satisfaction at Wede Ar-Rachman Clinic in Bandar Lampung after using a QR CODE-based patient complaint information system. Two hundred of respondents have been taken using purposive sampling. In this study, data analysis uses the Structural Equation Model (SEM). Based on the results of data analysis, it can be concluded that Service Quality has an effect on patient satisfaction after using the QR Code system.Keywords—service quality, patient satisfaction, information system, QR Code
The Influence of Celebrity Endorsement, Brand Image and Brand Trust on Samsung Galaxy Smartphone Purchase Decision Anggalia Wibasuri; Yuliani Oskar; Desta Saputri
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Smartphone is a communication tool that can store messages and is very practical to use as a communication tool because it can be carried anywhere. The competition in the smartphone industry in Indonesia is getting tighter in achieving the top position or called the market leader. Samsung galaxy briefly topped the rankings in 2018. Samsung's trend in the Galaxy had experienced a decline in the following years. This researcher wants to examine consumers who have different reasons for making smartphone purchase decisions. This study aims to find out how much influence celebrity endorsement, brand image and brand trust have on Samsung galaxy purchasing decisions. The number of samples taken was 140 respondents with purposive sampling. Data analysis in this study used the Structural Equation Model (SEM). The results of this study show that Celebrity Endorstment, brand image, and brand trust influence the purchasing decision of Samsung Galaxy smartphones.Keywords—celebrity endorsement, brand image, brand trust, purchasing decision
Co-Authors Catur Yuda Pujiani Desta Saputri Maria Wirani Sunarno Sunarno Windarti Windarti Yuliani Oskar