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All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal Research of Social Science, Economics, and Management
Sunny, Sunny
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Humanities Environmental Science

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No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry Hu, Sa Nan; Huang, Guan Jie; Huang, Tian En; Huang, Zhi Qun; Sunny, Sunny
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.1883

Abstract

With the continuous diversification of product types and styles in the market, MUJI, as an established company in the furniture retail industry, has always had a place in the home furnishing retail industry. This study aims to investigate Chinese and Malaysian consumers' purchase intentions towards MUJI products, focusing on five key factors: (1) wide product range, (2) perceived product quality, (3) perceived product price, (4) design style, and (5) brand awareness. To achieve this objective, a quantitative analysis approach was adopted, employing five hypotheses derived from the research objectives. The questionnaire design was structured based on the Richter scale, and data analysis was conducted using SPSS version 23. Through analysis, it was found that perceived product quality and design style have a significant positive impact on purchase intention. Meanwhile, wide range of products, perceived product price, and brand awareness id not demonstrate notable impacts on purchase intent. This research can provide some new references in investigating the purchase intention of consumers in the furniture market. It can also provide some reference opinions for companies in this industry.
No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry Hu, Sa Nan; Huang, Guan Jie; Huang, Tian En; Huang, Zhi Qun; Sunny, Sunny
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.1883

Abstract

With the continuous diversification of product types and styles in the market, MUJI, as an established company in the furniture retail industry, has always had a place in the home furnishing retail industry. This study aims to investigate Chinese and Malaysian consumers' purchase intentions towards MUJI products, focusing on five key factors: (1) wide product range, (2) perceived product quality, (3) perceived product price, (4) design style, and (5) brand awareness. To achieve this objective, a quantitative analysis approach was adopted, employing five hypotheses derived from the research objectives. The questionnaire design was structured based on the Richter scale, and data analysis was conducted using SPSS version 23. Through analysis, it was found that perceived product quality and design style have a significant positive impact on purchase intention. Meanwhile, wide range of products, perceived product price, and brand awareness id not demonstrate notable impacts on purchase intent. This research can provide some new references in investigating the purchase intention of consumers in the furniture market. It can also provide some reference opinions for companies in this industry.
The Effect of Capital Adequacy Ratio, Loan-to-Deposit Ratio, Non-Performing Loans, and Operating Expenses on Operating Income and Bank Stability Among Banking Companies Listed on the Indonesian Stock Exchange Period 2022–2024 Dewi, Dewi; Sunny, Sunny; Wijaya, Suherni; Ria Sitorus, Paskah; Lidia Gultom , Lamtiur
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1448

Abstract

This research aims to identify factors influencing the stability of banks listed on the Indonesia Stock Exchange (IDX) during the period 2022-2024. This research employs a quantitative approach using secondary data derived from annual financial reports of 46 banking companies, resulting in 138 observations. The data were analyzed using multiple linear regression analysis, preceded by classical assumption tests, including normality, multicollinearity, autocorrelation, and heteroscedasticity tests. The results show that the Capital Adequacy Ratio (CAR) and the Operating Expenses to Operating Income ratio (BOPO) have a negative and significant effect on bank stability. Meanwhile, the Loan to Deposit Ratio (LDR) and Non-Performing Loans (NPL) do not have a significant effect on bank stability. Simultaneously, CAR, LDR, NPL, and BOPO have a significant influence on bank stability. In conclusion, banking stability is determined by the combined performance of financial ratios, particularly capital management and operational efficiency. Therefore, banks are required to optimize the management of these factors in order to maintain financial stability and enhance resilience against economic uncertainty
Co-Authors Dewi Dewi Hu, Sa Nan Huang, Guan Jie Huang, Tian En Huang, Zhi Qun Lidia Gultom , Lamtiur Ria Sitorus, Paskah Wijaya, Suherni