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p-Index From 2021 - 2026
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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Neo Journal of economy and social humanities
Zulfikar, Ian
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Social Sciences

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The Best Marketing 4.0 Brand Model in Indonesia Ardiansyah, Tedy; Zulfikar, Ian; Awaloedin, Dipa Teruna
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 2 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.02.13

Abstract

The purpose of this study is to find out the best marketing 4.0 brand model in Indonesia, not just a brand that is a symbol of the current development of technology or industry 4.0. Marketing is a major part of the progress of a company, along with the development of technology, marketing becomes the main problem of survival of a company. Marketing 4.0 is the right answer in helping to solve these problems, especially in building a company brand. But how to build the right Marketing 4.0 so that the brand becomes the main breath of the company. The method used is a qualitative case study method, which describes in detail a program. The results of this study show an invention for the best Marketing 4.0 brand model in Indonesia, so it is expected to be a model for the company's progress in this 4.0 industry.
Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty Zulfikar, Ian
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i4.79

Abstract

Building a strong brand and increasing brand awareness and consumer loyalty is a key focus for business success. This study aims to describe effective marketing strategies to build strong brands and increase brand awareness and consumer loyalty. The research was conducted by conducting a literature review from various sources related to marketing strategy. The research findings show that some effective marketing strategies in building a strong brand are brand differentiation, use of social media, product and service development, and customer experience. By implementing these strategies in business practices, companies can strengthen brands and increase brand awareness and consumer loyalty.
Co-Authors Ardiansyah, Tedy Awaloedin, Dipa Teruna