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All Journal Jurnal Orasi Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Keadilan Pemilu
Islamiyah, Hanifah
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Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PERSONAL BRANDING PEJABAT PUBLIK DI MEDIA SOSIAL Hanifah Islamiyah; Arief Rachman
ORASI: Jurnal Dakwah dan Komunikasi Vol 9, No 1 (2018): July 2018
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.391 KB) | DOI: 10.24235/orasi.v9i1.2945

Abstract

Pengguna media sosial semakin banyak, berbanding lurus dengan minat anak muda terhadap isu-isu politik. Media sosial dan politik menjadi satu mata rantai yang penting dalam terjalinnya komunikasi politik. Dengan dilatarbelakangi hal tersebut peneliti tertarik untuk menggali informasi mengenai personal branding pejabat publik Nasrudin Azis, Walikota Cirebon 2013-2018, melalui akun media sosial Facebook dan Instagram dan personal branding yang paling dominan dibangun di media sosial.Penelitian ini bertujuan untuk mencari citra yang ingin ditunjukkan Nasrudin Azis dalam akun Facebook dan Instagramnya, dan citra yang paling menonjol ditunjukkan Nasrudin Azis dalam akun Facebook dan Instagramnya. Berdasarkan hasil penelitian mengenai personal branding yang ditunjukkan Nasrudin Azis di akun Facebook dan Instagram dan personal yang paling dominan menunjukkan bahwa; (1) Personal branding yang dibentuk Nasrudin Azis di akun Facebooknya adalah Spesialisasi; behaviour, mission, lifestyle, product, service, kepemimpinan, kepribadian, perbedaan, visiability dan keteguhan. (2) Personal branding yang dibentuk Nasrudin Azis di akun Instagram adalah spesialisasi; ability, lifestyle, product dan service, kepribadian, perbedaan, visiability, kesatuan, keteguhan dan goodwill. Dan hasil perhitungan persamaan paling tinggi dari tiga tabel penilaian pengkoding, hasilnya dapat disimpulkan bahwa personal branding yang paling dominan di akun Facebook Nasrudin Azis adalah Spesialisasi dan personal branding yang paling dominan di akun Instagram Nasrudin Azis adalah perbedaan.
EVALUASI PENGGUNAAN AKTIVISME KPOP FANS DALAM MENDUKUNG PILIHAN POLITIK DI PILPRES 2024 Islamiyah, Hanifah
Jurnal Keadilan Pemilu Vol. 5 No. 2 (2024): Jurnal Keadilan Pemilu
Publisher : Bawaslu Provinsi Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55108/jkp.v5i2.480

Abstract

This article discusses the phenomenon of K-pop politicization on the X social media platform, with a focus on the Anies Bubble case during the 2024 Election in Indonesia. The research uses attribution theory to understand the motivations behind political activism in the K-pop fandom community. The research method used is a case study with qualitative descriptive analysis. Anies Bubble is an anonymous account on X that supports Anies Baswedan with a style and culture similar to K-pop fans. Although anonymous, this account played an important role in political campaigns and fundraising for the AMIN couple. The research highlights a pattern of anonymity in K-pop fandom culture, where fans want to separate their online identities from their real lives. K-pop fandom culture is also noted for its significant financial support of its idols, which often leads to mass consumerism and wastefulness. Fans not only idolize them emotionally, but also buy albums, merchandise, and collect photo cards as a form of financial support. The practice of exchanging "freebies" has also become popular among fans, showing their love and support for their idols. Additionally, the article discusses K-pop fans' concerns regarding political and social issues. They not only enjoy music, but are also active in seeking understanding about social and political issues. This phenomenon reflects new forces in social activism, especially among the younger generation who have wide access to social media and information technology. Thus, K-pop is not only an entertainment industry, but also a platform for fans to actively participate in emerging social debates and movements.
Optimalisasi Penggunaan Media Sosial sebagai Media Promosi Kampung Wisata Barokah di Desa Gerdu Kabupaten Karanganyar Nur Amalina, Husna; Islamiyah, Hanifah; Maditra Permana, Adimas; Adi Wibowo, Ahimsa; Suranto, Joko; Herwindya Baskara Wijaya, Sri; Hans Setyawan Wibowo, Henricus; Primasari, Ina; Tommy Chandra Wijaya, Deniawan
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 3 (2025): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v4i3.193

Abstract

This study aims to improve the understanding and skills of Kampung Wisata Barokah social media managers in utilizing social media as an effective promotional tool. Social media has proven to be an efficient platform for reaching a wider audience at low cost, especially in the tourism sector. Although Kampung Wisata Barokah has great potential, its social media management is still suboptimal due to the limited knowledge and skills of its managers. Through a participatory approach, the community service team conducted a workshop consisting of three stages: preparation, implementation, and reflection. The training covered creative content creation, understanding social media platform features, and digital marketing strategies. Evaluation results using pre-tests and post-tests showed a significant increase in participants' understanding, from an average of 40% to 100% after the training. The workshop not only provided theoretical knowledge but also practical skills that could be directly applied in promoting tourist destinations. It is hoped that the social media managers of Kampung Wisata Barokah can utilize social media optimally to increase tourist visits and empower the local economy.
Co-Authors Adi Wibowo, Ahimsa Hans Setyawan Wibowo, Henricus Herwindya Baskara Wijaya, Sri Joko Suranto Maditra Permana, Adimas nur amalina, husna Primasari, Ina Rachman, Arief Tommy Chandra Wijaya, Deniawan