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All Journal International Journal of Communication and Society Retorik: Jurnal Ilmu Humaniora
Sholikhah, Nur Imroatus
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The meaning of digital era public communication using Luhmann’s system theory: a case study of Central Java Provincial Government, 2018-2022 Sholikhah, Nur Imroatus; Wahyuni, Hermin Indah; Rahayu, Rahayu
International Journal of Communication and Society Vol 7, No 1 (2025): June 2025
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v7i1.1269

Abstract

This study explores the meaning of public communication by Indonesia’s local governments in response to digital environment. The research aims to examine how local government public communication systems adapt through their meaning of the digital landscape. Grounded in Niklas Luhmann's social system theory, which posits meaning as a stimulus for systems to respond to environmental changes, this study views meaning as the energy that enables a system to autonomously select its needs and methods (autopoiesis) for adaptation. Autopoiesis responds to meaning through three processes: communication (social dimension), evolution (temporal dimension), and differentiation (functional dimension). The meaning stimuli in this study will be explained in terms of their potential for enabling the system to perform autopoiesis. The research employs a case study of the meaning of digital-era public communication by the Central Java Provincial Government (Pemprov Jawa Tengah). Operationally, the meaning is examined by observing how Pemprov Jawa Tengah gives meaning to the digital era and depicts its public communication landscape throughout 2018-2019. Data is collected through interviews and documentation of statements made by Pemprov Jawa Tengah in online media. The results indicate that the social dimension of giving meaning to public communication by local governments in the digital era influences the system's considerations through interactions with the political system, e-government system, information technology system, and media system. In the temporal dimension, the developed meaning will impact public communication systems in three phases: dissemination phase 1 (2018-2019), responsive phase (2020-2021), and dissemination phase 2 (2022). These three phases in the evolutionary dimension elucidate the meaning conducted by local governments, dominated by considerations of the public communication function for quickly responding to public service complaints, strengthening performance reputation, and enhancing the popularity of local government’s leaders.
“Redupnya” Pesan dan “Menguatnya” Informasi: Refleksi Komunikasi Sebagai Sistem Seleksi Sholikhah, Nur Imroatus
Retorik: Jurnal Ilmu Humaniora Vol 13, No 1 (2025): "Menemukan Kembali Resonansi": Peringatan 25 Tahun Kajian Budaya di Sanata Dhar
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ret.v13i1.11871

Abstract

The rapid development of digital technology has fundamentally transformed the landscape of contemporary communication studies. Information now circulates in large volumes, spread rapidly, and is often no longer structured within complete, coherent messages. This paper proposes the need for reflection through two questions: (1) How the possibility of communication can be constructed through frameworks beyond the logic of message transmission; and (2) to what extent communication studies that emphasize information can contribute to reducing the complexity of social problems in modern society. This reflection revisits the evolution of communication studies by challenging three influential theoretical perspectives: Harold Lasswell, Jürgen Habermas, and Niklas Luhmann. The Lasswellian model is challenged especially in the context of message confusion and unclear authority of the message sender. Habermas’ communicative rationality is confronted by the dominance of algorithmic logic and emotional expressions that permeate social media spaces. Meanwhile, Luhmann’s systems theory raises further questions regarding the relevance of communication studies in the digital era, where information circulates autonomously, often without requiring the active involvement of human actors. Within the information society, communication is no longer solely a bridge between subjects but also operates as a selection system. Communication processes occur autonomously through the selection of meaning within the social system and decoupled from the ‘burden’ of individual consciousness. This approach to communication as a selection system is particularly relevant for positioning the role of information within the increasingly disruptive digital landscape. Amidst the information flood and a growing crisis of meaning, communication studies need to move beyond the traditional paradigm towards more contextualized and systemic frameworks.
Co-Authors Hermin Indah Wahyuni Rahayu Rahayu