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All Journal Journal of Language and Literature Jurnal Bahasa Inggris Terapan
Marpaung, Budi Awan
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Humanities Education Languange, Linguistic, Communication & Media

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A Multimodal Analysis in Mustika Ratu Advertisement Marpaung, Budi Awan; Nurlela
Jurnal Bahasa Inggris Terapan Vol. 11 No. 1 (2025): April 2025
Publisher : Jurusan Bahasa Inggris - Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jbit.v11i1.5766

Abstract

A woman needs cosmetics which is why the researchers are concerned for and care about it. Therefore, the research used multimodal analysis theory by Kress and van Leeuwen (2006) for visual text, generic structure potential (GSP) theory by Cheong (2004), and meta functions of language such as ideational, interpersonal, and textual by (Halliday & Matthiessen, 2004) for verbal text in an ad. The result of the multimodal analysis of the Mustika Ratu advertisement is described in visual coupled with written text. In other words, the goal of this study is to describe the structure of multimodal analysis found in the advertisement. To achieve the research's goal, descriptive qualitative research was used. The source data, which is a print advertisement, was gathered via Google Images, and then reading the text attempted to analyze the advertisement, classifying and analyzing the data according to the verbal and visual texts. Finally, the researchers discovered that the structure of the verbal texts with a sly move (Announcement, Enhancer, Emblem) and the visual texts (Lead, Display, Tag, and Emblem) in the advertisement determines how they can attract and persuade viewers.
Analysis of Adjective Clauses in John Steinbeck’s Novel “Of Mice and Men” Marpaung, Budi Awan; Deliana, Deliana
Humanitatis : Journal of Language and Literature Vol. 10 No. 2 (2024): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v10i2.3545

Abstract

The study's main purpose is to describe the types of adjective clauses. The method of this study was a descriptive qualitative method that focused on describing the types of adjective clauses. The method of data collection is by using the documentation method. The technique is collecting complex sentences that are found in the novel. There were some steps to do this analysis such as reading several textbooks and articles about English grammar, and seeking and learning information about adjective clauses, definitions, the types of adjective clauses, and then identifying and classifying the data of English adjective clauses in John Steinbeck’s novel Of Mice and Men. Next, the data based on the types of adjective clauses were analyzed and then showed the frequency of types from each act of data in the novel, and finally drawing verification conclusions after finishing the analysis. King and Stanley (1996) describe that types of adjective clauses can be divided into four, they are full adjective clause, reduced adjective clause, marked adjective clause, and unmarked adjective clause. The result shows there were only two types of adjective clauses in the novel, 48 full adjective clauses equal to 98 percent, and 1 reduced adjective clause clauses equal to 2 percent. It is concluded that almost all types of adjective clauses are full adjective clauses in John Steinbeck’s novel Of Mice and Men. It means that the way the writer delivers conversation and narration on the text with full adjective clauses is to make it easier for readers to understand them.
Co-Authors Deliana, Deliana Nurlela