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All Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat Proceeding ISETH (International Summit on Science, Technology, and Humanity) Proceedings of Jogjakarta Communication Conference (JCC)
Sari, Sovia Sitta
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Pemanfaatan Media Sosial sebagai Sarana Publikasi Kegiatan Gerakan Pemberdayaan dan Kesejahteraan Keluarga Ane Permatasari; Sovia Sitta Sari
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2021: 1. Peningkatan Kapasitas Kelembagaan Publik
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.101 KB) | DOI: 10.18196/ppm.41.812

Abstract

Mitra pada kegiatan pengabdian masyarakat ini adalah PKK Kalurahan Kalitirto yang terletak di Berbah, Sleman. Adapun permasalahan utama yang dihadapi mitra adalah masih sangat terbatasnya penggunaan teknologi informasi dan media sosial sebagai media publikasi kegiatan guna penyebaran informasi aktivitas yang dilakukan oleh PKK, yang sebenarnya sangat penting untuk menunjang kegiatan PKK. Publikasi di media massa penting karena kegiatan PKK sangat banyak dan merupakan program bantu kegiatan pemerintah yang perlu diketahui oleh masyarakat.Berdasarkan permasalahan tersebut maka dirumuskan sebuah program utama sebagai solusi, yaitu pendampingan PKK Kalurahan Kalitirto dalam penguatan penggunaan media sosial. Metodenya adalah dengan pelatihan yang dilanjutkan dengan praktek pembuatan akun di media-media sosial dan bagaimana memposting dokumentasi kegiatan PKK. Setelah pelaksanaan, ibu-ibu PKK sudah bisa membuat akun media sosial dan memposting konten-konten kegiatan mereka. Di samping itu, mereka juga bisa memanfaatkan media sosial untuk keperluan sosialisasi sosialisasi, penyuluhan daring, rapat, diskusi, dll. Rencana tindak lanjut dari program ini adalah mendampingi ibu-ibu PKK untuk secara bertahap membuat konten-konten kegiatan yang lebih baik dan menarik baik berupa foto ataupun video yang kemudian bisa mereka posting di media sosial lembaga. Juga bagaimana membuat link untuk melakukan pertemuan atau sosialisasi dan penyuluhan secara daring.
MEMBANGUN KOMUNITAS KESADARAN INFORMASI DAN KOHESI SELAMA PANDEMI COVID Sovia Sitta Sari
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2021: 1. Peningkatan Kapasitas Kelembagaan Publik
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.327 KB) | DOI: 10.18196/ppm.41.816

Abstract

Saat ini Indonesia tengah mengalami keprihatinan nasional dengan jumlah penderita positif covid menembus angka sekitar satu juta orang. Persoalan kedisiplinan masyarakat yang rendah ini pada dasarnya lebih disebabkan oleh ketidaktahuan dan ketidakpercayaan masyarakat terhadap bahaya dari Covid-19 gelombang kedua. Gelombang kedua lebih berbahaya karena masyarakat dan pelaku usaha sudah mulai tidak sabar untuk menghadapi pandemi yang berawal dari Kota Wuhan, China, tersebut. Sehingga, pelaku usaha menengah ke bawah tidak lagi mau untuk dilakukan penutupan. Fokus pengabdian masyarakat mengenai upaya membangun kesadaran informasi masyarakat untuk secara rutin mengupdate informasi mengenai pandemi ini serta cara-cara menghindarinya dan berkomitmen untuk melaksanakan protokol kesehatan dengan serius. Hasil pengabdian ini diharapkan dapat menjadi pengetahuan ilmiah bersifat awal yang dapat diintegrasikan ke dalam pengabdian lain dengan metode pelaksanaanyang berbeda. Dengan meningkatkan kewaspadaan berdasarkan informasi yang akurat maka masyarakat diharapkan disiplin dan mampu berkomitmen melaksanakan protokol kesehatan. Adapun tahapan kegiatan yang telah dilakukan, antara lain: pertama, peningkatan pengetahuan melalui pembagian pamflet dengan tema sadar informasi dan jalin keeratan (Kohesi) antar warga dalam menghadapi pandemi covid-19. Kedua, brainstorming dan diskusi. Ketiga,. pembuatan spanduk untuk mengkampanyekan pentingnya pembentukan komunitas Keempat, penjadualan kegiatan pembagian bantuan .Kelima, pembentukan komunitas Sadar Informasi Waspada Sehat.
Boosting Toean Watiman Visitor Interest in 2023 through Instagram Promotion by @toean_watiman Ekasaputri, Muthi Rabbani; Sari, Sovia Sitta
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4561

Abstract

This research aims to explore the use of Instagram social media by the Toean Watiman restaurant in increasing visitor interest. The restaurant uses the Instagram account @toean_watiman as a promotional tool to attract consumer attention. With the rapid growth of social media use in Indonesia, this research is relevant for understanding digital marketing strategies in the culinary industry. This research uses a qualitative description method with AISAS Attention model analysis. Consumers first see the product, followed by Interest, namely interest in the product, consumers look for information which is called Search, consumers make a purchase which is called Action, the information is shared with other people which is called Sharing. Data collection techniques use interview techniques, documentation techniques. The data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this research show that the Toean Watiman restaurant uses Instagram as the main social media as a place to provide information, invite target consumers to buy products, and also provide warnings about holidays and new menus. This research is expected to provide deeper insight and insight into how the use of Instagram social media influences target consumers to buy products from Toean Watiman. This makes it possible to encourage the desire of target consumers to buy products from Toean Watiman, and is expected to persuade the local community as well. This research is expected to provide deeper insight and insight into how the use of Instagram social media influences the intended consumer target. By applying the concept of AISAS theory, it is hoped that it can increase the number of visitors that exceed the predetermined target each year. It is also hoped that this research can be a reference in utilizing promotions via Instagram social media.
The Role of Communication in Building Group Cohesiveness (Case Study of Persaudaraan Setia Hati Terate Ranting Dlingo, Bantul Regency 2023) Amrulloh, Mazza Rois; Sari, Sovia Sitta
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4597

Abstract

Purpose: Productive activities of PSHT Ranting Dlingo members include social and humanitarian activities jointly to build group cohesion. Brotherhood is closely linked to group cohesion, and mutual assistance is a factor that affects group coherence. In building cohesion among the group members, the group is often engaged in various social activities for the sake of humanity and helping each other members who need help. Methodology: The research uses descriptive qualitative methods to describe a phenomenon in detail with a case study approach data collection through interviews and documentation. Data validity testing is done using the technique of source triangulation; data is analyzed through three stages: data reduction, data presentation, and conclusion. Results: Members who have joined for a long time have a high cohesiveness. Group communication is a forum for discussion, and supportive communication affects group cohesion. Interpersonal relationships between its members in control and orientation of problems effectively build a cohesive member. The positive activity of PSHT Ranting Dlingo is a form of productivity in building group cohesion.
Persuasive Communication of Rumah Baca Komunitas (RBK) in Increasing Children's Reading Interest in Kanoman 2021/2022 Trias Desri Asmarita; Sovia Sitta Sari
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study seeks to analyze persuasive communication carried out by the Rumah Baca Komunitas (RBK) to children to increase their interest in reading. The purpose of this research is to describe the persuasive communication carried out by the Rumah Baca Komunitas (RBK) to children in Kanoman, so that children's interest in reading can increase. This research is descriptive qualitative research. Sources of data obtained through observation and in-depth interviews. The informants in this study were the founders and activists of the Rumah Baca Komunitas (RBK) and teachers in Kanoman. This research was analyzed using persuasive communication techniques and methods according to Effendy and Gary A. Yukl. Based on the research, it was found that each activist used different persuasive techniques and methods to increase children's interest in reading. Mia uses pay of techniques, ingratiation techniques and coalition techniques and methods at different times. Hasyim uses ingratiation techniques. Meanwhile, Faiz uses pay of technique and coalition techniques. The response given by the children was quite good, such as the focus on playing the children was distracted and immediately looking for reading books, there were children's visiting activities, and the enthusiasm of the children to take part in practical activities held by the Rumah Baca Komunitas (RBK). The obstacles encountered came from the lack of parental support, time between activists and language.
Instagram @rumahdasi_ as a Promotional Strategy in Building Brand Awareness in 2023-2024 Pranata, Zeintito; Sovia Sitta Sari
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research delves into the pivotal role of building brand awareness and crafting a robust brand image within society through strategic promotion on Instagram, focusing on 'Rumah Dasi,' a tie brand established in 2020 with a physical store on Jalan Iowa. The study identifies challenges in promotional endeavors, marked by stagnant growth with each campaign, aiming to explore Instagram's promotional dynamics and the process of fostering brand creativity. Employing a qualitative descriptive approach by Kotler and Keller's theory, the research underscores the significance of brand recognition and recall in shaping consumer purchasing behavior. The findings illuminate effective Instagram promotion strategies and the underlying principles essential for successful brand cultivation, facilitating broader audience engagement and outreach. A key conclusion drawn is the pivotal role of a communication-centric promotional strategy in augmenting brand awareness and advocating for the integration of brand awareness and Instagram promotion to streamline consumer decision-making processes. Ultimately, the study emphasizes the imperative of incorporating brand creativity into social media platforms, particularly Instagram, as a potent avenue for promotional activities.
Promotional Strategy of Dinas Koperasi dan UKM DIY in Increasing the Number of Tourists in Teras Malioboro 1 by 2023 Allfa Rian Chaniago; Sovia Sitta Sari
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to describe the promotional strategy employed by the Dinas Koperasi dan UKM DIY to increase the number of tourists visiting Teras Malioboro 1 in 2023. Specifically, it investigates the application of the promotion mix, the utilization of digital media for promotional activities, and examines consumer responses related to the promotional strategies implemented by the Dinas Koperasi dan UKM DIY as the manager of Teras Malioboro 1. The research method utilized in this study is descriptive qualitative analysis. Data for this research were gathered through documentation review and in-depth interviews with key informants from the relevant field or department within the organizational structure of the Dinas Koperasi dan UKM DIY responsible for managing Teras Malioboro 1. The collection of data involved conducting thorough interviews and reviewing pertinent documentation with informants from the Dinas Koperasi dan UKM DIY, as well as with visitors to Teras Malioboro 1. The findings of this study indicate that the Dinas Koperasi dan UKM DIY has set the objective of promotional activities to increase tourist visits to Teras Malioboro 1. Furthermore, the study identifies the promotion mix employed and the media channels utilized for disseminating promotional messages.
Co-Authors Allfa Rian Chaniago Amrulloh, Mazza Rois Ane Permatasari Ekasaputri, Muthi Rabbani Pranata, Zeintito Sani, Mila Faradhila Trias Desri Asmarita