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Praditya, Rayyan
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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The Role of Social Media Customer Engagement on Satisfaction and Loyalty to Universities Praditya, Rayyan
Journal of Industrial Engineering & Management Research Vol. 1 No. 1a (2019): December 2019
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v1i1a.253

Abstract

This study aims to analyze the effect of social media customer engagement and student satisfaction on college loyalty as a brand, as well as the role of student and alumni satisfaction as a mediator. The study used a survey method which was conducted on 180 students of a private university in Tangerang who were selected by simple random sampling method. Data analysis using structural equation modeling (SEM) with data processing tools for the SmartPLS 3.0 program revealed the results of research that social media customer engagement has a significant influence in increasing loyalty to universities. Student and alumni satisfaction has a significant effect on increasing loyalty to universities, as well as a mediator that significantly influences social media customer engagement on student and alumni loyalty to universities.
The Effect of Information Technology and Knowledge Sharing on Performance Praditya, Rayyan
Journal of Industrial Engineering & Management Research Vol. 1 No. 1a (2019): December 2019
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v1i1a.265

Abstract

This study aims to analyze the effect of information technology and knowledge sharing on employee performance. This research was conducted at the Puskesmas in Pati Regency, where the data was collected using a questionnaire. The sample of this study was the Karaywana Puskesmas in Pati Regency, amounting to 160 people, while for the data analysis technique, this study used path analysis with SPSS 21. The results of this study indicate that information technology has a significant effect on knowledge sharing, but has no significant effect on employee performance, knowledge sharing has a significant effect on employee performance and knowledge sharing acts as a mediator full of the influence of information technology on employee performance.
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