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All Journal Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies
Oetardjo, Mas
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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The Influence of Digital Marketing, Brand Awareness, and Word of Mouth on Purchase Decisions: Pengaruh Digital Marketing, Brand Awareness, dan Word of Mouth Terhadap Keputusan Pembelian Andrianti, Berlina; Oetardjo, Mas
Indonesian Journal of Law and Economics Review Vol. 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.293 KB) | DOI: 10.21070/ijler.v16i0.808

Abstract

This study aims to determine the effect of Digital Marketing, Brand Awareness, and Word Of Mouth on Purchase Decisions. This study uses a quantitative approach. Sampling in the study used accidental sampling technique, with the number of respondents as many as 95 respondents from Bund's Pizza consumers. Data collection techniques using questionnaires distributed through questionnaires. The data analysis technique in this study used multiple linear regression analysis. Data processing in this study used the software program SPSS 22 (Statistical Program For the Social Sciences). The results show that: Digital Marketing affects the Purchase Decision on Bund's Pizza Products, Brand Awareness affects the Purchase Decision on Bund's Pizza Products, and Word Of Mouth affects the Purchase Decision on Bund's Pizza Products.
The Effect of Organizational Commitment, Work Motivation and Individual Characteristics on Job Satisfaction: Pengaruh Komitmen Organisasi Motivasi Kerja dan Karakteristik Individual Terhadap Kepuasan Kerja Lail, Kayyunrizalul; Oetardjo, Mas
Indonesian Journal of Innovation Studies Vol. 14 (2021): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5872.104 KB) | DOI: 10.21070/ijins.v14i.544

Abstract

This study aims to determine the effect of organizational commitment, work motivation and individual characteristics on job satisfaction at CV. SUWARLANDONO. This research is a type of quantitative research with hypothesis testing. The sample used in this study were 92 employees at CV. Suwarlandono. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25 for windows. . The primary data in this study were obtained from questionnaires whose measurements used a Likert scale which were tested for validity and reliability. The results of this study prove that the Effect of Organizational Commitment, Work Motivation, and Individual Characteristics Affects Job Satisfaction, besides the Effect of Organizational Commitment, Work Motivation and Characteristics Individually on Job Satisfaction has a simultaneous effect on job satisfaction
Co-Authors Andrianti, Berlina Lail, Kayyunrizalul