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Sulkha, Auzi Trisiyas
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Social Sciences

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Public Relations Strategy of PT Jasamarga Pandaan Tol in Establishing Relationships with External Stakeholders Sulkha, Auzi Trisiyas; Sinduwiatmo, Kukuh
Indonesian Journal of Public Policy Review Vol 16 (2021): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (940.481 KB) | DOI: 10.21070/ijppr.v16i0.1143

Abstract

This study aims to determine the PR strategy of PT Jasamarga Pandaan Tol in establishing relationships with external stakeholders. This study used descriptive qualitative method. The object of this research is the Public Relations of PT Jasamarga Pandaan Tol. The process of data collection was carried out by means of observation, in-depth interviews and documentation. The results of the study show that (1) the strategy adopted by Public Relations of PT Jasamarga Pandaan Tol is to establish good relations through community leaders and local village governments to control community opinions so that there are no conflicts. (2) Another strategy used by Public Relations of PT Jasamarga Pandaan Tol is through an interaction approach by developing a Social and Environmental Responsibility program as problem solving.
Public Relations Strategy of PT Jasamarga Pandaan Tol in Establishing Relationships with External Stakeholders: Strategi Humas PT Jasamarga Pandaan Tol Dalam Menjalin Relationship Dengan Eksternal Stakeholder Sulkha, Auzi Trisiyas; Sinduwiatmo, Kukuh
Indonesian Journal of Public Policy Review Vol. 16 (2021): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v16i0.1143

Abstract

This study aims to determine the PR strategy of PT Jasamarga Pandaan Tol in establishing relationships with external stakeholders. This study used descriptive qualitative method. The object of this research is the Public Relations of PT Jasamarga Pandaan Tol. The process of data collection was carried out by means of observation, in-depth interviews and documentation. The results of the study show that (1) the strategy adopted by Public Relations of PT Jasamarga Pandaan Tol is to establish good relations through community leaders and local village governments to control community opinions so that there are no conflicts. (2) Another strategy used by Public Relations of PT Jasamarga Pandaan Tol is through an interaction approach by developing a Social and Environmental Responsibility program as problem solving.
Co-Authors Kukuh Sinduwiatmo