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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Sistem Informasi Universitas Dinamika
Sugiarto, Indra
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering

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Designing a Dashboard Application as a Media Monitoring the Performance of a Steam Power Plant at PT Cahaya Fajar Kaltim Sugiarto, Indra; Lemantara, Julianto; Hananto, Valentinus Roby
Jurnal Sistem Informasi dan Komputerisasi Akuntansi (JSIKA) Vol 8, No 1 (2019)
Publisher : Jurnal Sistem Informasi Universitas Dinamika (JSIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.907 KB)

Abstract

PT Cahaya Fajar Kaltim is a company engaged in the field of Steam Power (PLTU) resources in East Kalimantan Province. The problem is the Engineering Department has difficulty in evaluating the engine. Problems including recording maintenance of vibration checks have not been computerized so that reports related to recording are often found to be empty, recapitulation related to reports take a long time, and evaluations regarding machine performance cannot be traced in real time. Based on the above problems, the solution needed is an application that can assist the maintenance management process, including recording vibration checks, recording machine maintenance, and visualizing information in the form of dashboards related to engine performance. Based on the evaluation results, the application is able to help record maintenance of vibration checks in a computerized, the report recap can be done quickly, evaluations related to engine performance can be maximized with a dashboard that has machine status notification features, abnormal status engine notifications, and graphical dashboards that check display information in real-time.
The Role of E-Marketing Mix, Influencer, and Followers Engagement Toward Product Purchasing Decisions Sugiarto, Indra; Simanjuntak, Megawati; Hasanah, Nur
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.677

Abstract

Instagram is prevalent in today's digital society, so it is increasingly used as a business marketing media. This research was conducted to explain the internal role of marketers represented by influencers, interaction activities on social media characterized by engagement, and the digital marketing mix approach. The design of this study was a quantitative and cross-sectional study to analyze various variables in the study. The sample was determined using purposive sampling method with 320 respondents participated in this study. Google Form was used to collect data which then analyzed descriptively using Structural Equation Modeling (SEM). This research concluded that influencers significantly affect engagement and purchasing decisions. Moreover, convenience and engagement have a significant effect on purchasing decisions. However, cost has no significant effect on purchasing decisions. Therefore, THE influencer should focus on producing content consistently attractive that is needed by their target market; maintaining convenience, especially in terms of availability, security, and speed in the purchasing process; and periodically measure the engagement rate (ER) as an evaluation material while conveying digital marketing. Influencers also need to keep their attention on social media to improve product purchasing decisions in the future. Keywords: convenience, engagement, influencer, purchasing decision
Co-Authors Julianto Lemantara Megawati Simanjuntak Nur Hasanah Valentinus Roby Hananto