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All Journal Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Sinergi Abdimas: Jurnal Pengabdian Masyarakat
Setyarko, Yugi
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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PENGARUH DESAIN KEMASAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Susu Kemasan Greenfields di Tangerang) Putra, Muhammad Hasanudin Imam Yudia; Setyarko, Yugi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

In recent years, organic dairy products have received significant attention from consumers who are increasingly concerned with the design, image of the product and product quality. Researcher want to show and analyze the influence of packaging design, brand image and product quality on purchasing decisions for Greenfields dairy products. The population of this research is buyers of Greenfields dairy products at least once who live in Tangerang. The data source used in this research is primary data by distributing questionnaires. The sample in this study used a purposive sampling method with the Lemeshow formula and obtained 110 respondents. The analysis tool used is SPSS v.25 software. The results of this research show that packaging design does not have a significant effect on purchasing decisions, while brand image and product quality have a significant effect on purchasing decisions.
Pengaruh Media Sosial, Citra Merek dan Persepsi Harga terhadap Keputusan Melanjutkan Studi: (Studi pada Mahasiswa Reguler Universitas Budi Luhur di Petukangan Utara Jakarta Selatan) Anggara, Brian; Setyarko, Yugi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

This research seeks to investigate the impact of social media, brand image, and price perceptions on students' decisions to continue their education at Budi Luhur University. The study population comprises 956 regular students from Budi Luhur University. Utilizing the Slovin formula, a sample of 90 participants was selected. Data collection was performed using a questionnaire employing a Likert scale, with subsequent data analysis conducted using Microsoft Excel 2021 and SPSS version 22. The research methodology adopted is multiple linear regression. Findings from this study indicate that social media, brand image, and price perception significantly and positively influence students' decisions to persist in their studies at Budi Luhur University. The results are anticipated to provide insights demonstrating that enhancements in social media presence, brand image, and price perception can positively impact students' decisions to continue their education at the institution.
PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI Prasetya, Rizky Eka; Yuwono, Yuwono; Hidayat, Ravindra Safitra; Elizabeth, Elizabeth; Setyarko, Yugi
Jurnal Pengabdian Masyarakat Berbasis Teknologi Vol 4 No 1 (2023): Volume 4, Nomor 1, Mei 2023
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/abdimastek.v4i1.1728

Abstract

Label produk merupakan bagian penting bagi pelaku UMKM (Usaha Mikro Kecil dan Menengah) karena membantu memperkuat identitas dan membedakan produk mereka dari produk pesaing. Label produk juga membantu pelanggan memahami spesifikasi dan kualitas produk yang mereka beli. Ini bisa mempengaruhi keputusan pembelian pelanggan dan meningkatkan citra produk UMKM. Kegiatan penyuluhan pembuatan label produk UMKM Desa Majau Kecamatan Saketi dilaksanakan dengan tujuan untuk meningkatkan pengetahuan dan kesadaran para pelaku UMKM tentang pentingnya membuat label produk bagi keberlangsungan dan peningkatan usaha mereka. Berdasarkan kegiatan penyuluhan, pemerolehan hasil data statistik pre dan post test menunjukkan bahwa terjadi peningkatan signifikan dalam tingkat pengetahuan dan kesadaran para pelaku UMKM tentang pentingnya membuat label produk. Hasil ini menunjukkan bahwa kegiatan sosialisasi ini berhasil dalam membantu para pelaku UMKM untuk meningkatkan usahanya dan memperkuat informasi produk mereka. kegiatan tersebut berhasil meningkatkan pengetahuan dan minat para pelaku UMKM Desa Majau dalam hal pembuatan label produk. Hal ini terbukti dari hasil data statistik yang menunjukkan bahwa jumlah responden yang mengetahui pentingnya label produk bagi UMKM meningkat setelah mengikuti kegiatan sosialisasi. Oleh karena itu, sangat penting untuk terus meneruskan kegiatan sosialisasi ini agar para pelaku UMKM dapat terus berkembang dan memperluas pasar produk mereka
PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI hidayat, Ravindra Safitra; Yuwono, Yuwono; Prasetya, Rizky Eka; Elizabeth, Elizabeth; Setyarko, Yugi
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.8595

Abstract

Abstract Product labels are essential for UMKM (Micro, Small, and Medium Enterprises) players because they help strengthen their identity and differentiate their products from competitors' products. Product labels also help customers understand the specifications and quality of the products they buy. This situation can influence customer purchasing decisions and improve the image of MSME products. The counseling activity on making MSME product labels in Majau Village, Saketi District, was carried out to increase the knowledge and awareness of MSME actors about the importance of making product labels for the sustainability and improvement of their business. Based on outreach activities, the results of pre-and post-test statistical data obtained showed a significant increase in the knowledge and awareness of MSME actors about the importance of making product labels. These results indicate that this socialization activity was successful in helping MSME actors to increase their business and strengthen their product information. This activity increased the knowledge and interest of the MSMEs in Majau Village in making product labels. This result is evident from the results of statistical data, which shows that the number of respondents who know the importance of product labels for MSMEs has increased after participating in socialization activities. Therefore, it is crucial to continue this socialization activity so that MSME actors can continue to develop and expand their product market
Co-Authors Anggara, Brian Elizabeth Yohanes Hidayat, Ravindra Safitra Prasetya, Rizky Eka Putra, Muhammad Hasanudin Imam Yudia Yuwono Yuwono