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All Journal Prosiding Konferensi Nasional PKM-CSR
Syahputra, Rahmadi
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Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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KOMUNIKASI PEMASARAN TERPADU SEBAGAI STRATEGI PROMOSI USAHA MIKRO KECIL MENEGAH (UMKM) KERAJINAN ATAP RUMBIA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT KELURAHAN KALAWA KABUPATEN PULANG PISAU Andi, Muhammad Andi; Ferdasari, Bekti; Wulandari, Adeputri; Syahputra, Rahmadi
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.669 KB) | DOI: 10.37695/pkmcsr.v4i0.1119

Abstract

One of the plants that are often found in the village of Kalawa is sago palm. The nature of the leaves is hard and strong so that they are used by local residents as a typical craft of the area known as thatch roofing craft. Observation results show that craftsmen have difficulty in the marketing process due to being less well known by the public at large. Community service carried out by the 62 KKN-T groups of Palangka Raya University was held on August 7 – September 7, 2021, in the Kalawa Village, Pulang Pisau Regency, Central Kalimantan. This activity aims to help promote thatched roofing SMEs. The methods used are promotional training or product sales through social media, making banners for UMKM actors, and utilizing the Kalawa Village website. The result of this activity is that UMKM actors are able to utilize social media for promotional and marketing purposes, the existence of banners as a marker of the existence of UMKM, and maximizing the Kalawa Village website for the purpose of promoting local wisdom-based products. This activity is expected to be able to introduce thatch roofing craft products and improve the economy of the community in general and specifically for UMKM craftsmen.
Co-Authors Andi, Muhammad Andi Ferdasari, Bekti Wulandari, Adeputri