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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) Action Research Literate (ARL)
Simanjorang, Ramayanti
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Market Strategi Entry (Studi kasus PT. Aquarium Shrimp) Rizal, Nanda Amyrul; Simanjorang, Ramayanti; Dalimunte, Rodiah; Mazruk, Sherina Said; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.3114

Abstract

Research on export strategy conducted by PT. Aquarium shrimp in entering the global market shows that the company is in Quadrant I is supporting the strategy of SO (Strengths-Opportunities) by using existing strengths to take advantage of opportunities. As for the other three strategies such as St (Strengths–Threats),WT(weaknesses–Threats)and wo (Weaknesses–Opportunities) Strategies are supporting strategies. The company's export strategy has been an aggressive strategy, including market penetration, market development and product development. As for the employees who were selected to be respondents as many as 20 people to fill in the closed and 5 people to be interviewed,where among them are people who are influential in making decisions on the export strategy. This is done to see the export strategy carried out by the company is in an aggressive, conservative, defensive or Competitive Strategy.
Peran Perdangangan Elektronik Terhadap Kemajuan Bisnis Internasional Simanjorang, Ramayanti; Aslami, Nuri
Action Research Literate Vol. 6 No. 1 (2022): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v6i1.96

Abstract

Pada saat ini dunia telah memasuki revolusi industri 4.0, dimana semua aktivitas  kehidupan berbasis digital. Kemajuan dunia teknologi saat ini mewajibkan  internet sebagai salah satu alat komunikasi, pertukaran data, dan media pencari informasi yang banyak diminati oleh setiap kalangan terutama generasi milenial. Dan juga saat ini transaksi bisnis tidak jarang kita temui sudah melalui digital, contohnya Shoope, Lazada, Bukalapak, dan lain-lain. Dan tanpa terkecuali bisnis internasional juga telah melakukan transaksi melalui digital. Penelitian bertujuan untuk mengetahui peran perdangangan elektronik terhadap kemajuan bisnis internasional. Metode yang peneliti gunakan dalam penelitian ini ialah  metode penelitian kualitatif, dengan Studi dokumen atau teks merupakan kajian yang menitik beratkan pada analisis atau interpretasi bahan  tertulis berdasarkan  konteksnya. Bahan bisa berupa catatan yang terpublikasikan, buku teks, surat kabar, majalah, surat-surat, film, catatan harian, naskah, artikel, dan sejenisnya
Co-Authors Dalimunte, Rodiah Mazruk, Sherina Said Nuri Aslami Rizal, Nanda Amyrul Suhairi Suhairi