Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal EKONOMIKA45 Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Dedi Rudiana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Segmenting and Targeting on Consumer Satisfaction Through Purchasing Decisions as an Intervening Variable: Survey of Consumers of CIO Herbal, Syakira Herbal and Salma Herbal Tasikmalaya Ricky Wahyudin; Kartawan Kartawan; Dedi Rudiana
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.864

Abstract

The purpose of this research is to determine and analyze the influence of segmenting and targeting on consumer satisfaction through purchasing decisions as an intervening survey variable for consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya. The research method used is survey and quantitative methods. This research used a sample of 220 consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikalaya. The sampling technique used was purposive sampling. Meanwhile, the data analysis technique uses Structural Equation Model (SEM) analysis. The results of the research show that there is an influence of Segmenting and Targeting on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya both partially and simultaneously, meaning that the more focused segmenting and targeting is applied to CIO Herbal, Syakira Herbal and Salma Herbal Tasikmalaya, purchasing decisions will increase so that consumer satisfaction will also increase
Pengaruh Budaya Organisasi dan Kompensasi terhadap Produktivitas Kerja dengan Kepuasan Kerja sebagai Variabel Intervening Gina Gayatri; Kartawan Kartawan; Dedi Rudiana
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4324

Abstract

This research aims to examine the influence of organizational culture and compensation on work productivity with job satisfaction as an intervening variable. The study was conducted on Puskesmas employees in Tasikmalaya City. Sampling is carried out using techniques of simple random sampling, with a total sample size of 282 samples, spread across 22 Community Health Centers in Tasikmalaya City. The research instrument used is a questionnaire with a likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that 1) Organizational culture and compensation partially have a positive and significant effect on job satisfaction; 2) Organizational culture and compensation partially have a positive and significant influence on work productivity; 3) Job satisfaction is able to act as an intervening variable on the influence of organizational culture and compensation on work productivity
Co-Authors Gina Gayatri Kartawan Kartawan Ricky Wahyudin