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Pengaruh Brand Ambassador terhadap Minat Beli Produk Click di Kota Bandung Kodariyah, Turaudatul; Kusnadi, Hani Kustyanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.4451

Abstract

This study aims to find out how the influence of Brand Ambassadors on Purchase Intentions in the City of Bandung. This research method uses a descriptive quantitative research method. The population of this research is fans of NCT 127, namely nctzen in the city of Bandung. The sample chosen by the researcher was a non-probability sampling of 100 respondents and a questionnaire as a data collection tool with a Likert scale. The analysis technique used is validity test, reliability test, normality test, R2 analysis, and t test. The results of this study state that there is a significant influence from Brand ambassadors on Interest in Buying Click products in the city of Bandung which has a tcount of 14.623 which is greater than the ttable of 1.960. So that in the R2 analysis, the influence of the independent variable (X) brand ambassador on the dependent variable (Y) purchase intention is 68.8%, while there are other factors not examined by the authors in this study that affect 31.4%.
PERANCANGAN SISTEM INFORMASI TRANSAKSI HARIAN PERPAJAKAN ATAS JASA DI DINAS BINA MARGA DAN PENATAAN RUANG PROVINSI JAWA BARAT Samosir, Adian Nugroho; Kusnadi, Hani Kustyanti; Sufyana, Candra Mecca
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.330

Abstract

The tax information system is an effort to improve tax services, by making changes to the use of information technology and information systems, one of which is Income Tax. In carrying out its activities, Dinas Bina Marga dan Penataan Ruang Provinsi Jawa Barat found a process for recording tax transaction data still using an input process with Microsoft Excel. The author has found the best solution for processing daily transaction lists at the Highways and Spatial Planning Office, the solution is in the form of a web with the PHP programming language and MySQL database called E-Bimatax "Electronic Bima Taxation". The author conducted this research using a qualitative approach. It is hoped that this research will provide very important benefits for the input process to be carried out.
Comparative Analysis of ROA, ROE, and GDP on Stock Returns in Sharia and Non-Sharia Food & Beverage Firms Prasetyo, Bintang Dwi; Tripuspitorini, Fifi Afiyanti; Purbayati, Radia; Kusnadi, Hani Kustyanti; Nuzul, Dinda Amanda Ainun
Journal of Applied Islamic Economics and Finance Vol. 6 No. 1 (2025): Journal of Applied Islamic Economics and Finance (Oktober 2025)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jaief.v6i1.6778

Abstract

This study examines the comparative influence of Return on Assets (ROA), Return on Equity (ROE), and Gross Domestic Product (GDP) on stock returns in sharia-compliant and non-sharia food and beverage companies listed on the Indonesia Stock Exchange (IDX) and the Indonesia Sharia Stock Index (ISSI) from 2020 to 2023. Using a quantitative descriptive method, the research applies panel data regression analysis with EViews 12 on secondary data obtained from annual reports and the Central Statistics Agency (BPS). The study sample comprises 10 sharia and 8 non-sharia companies selected through purposive sampling. The findings show that for sharia companies, ROA significantly affects stock returns, while ROE and GDP do not. In contrast, for non-sharia companies, none of the variables significantly affect stock returns. These results indicate a divergence in stock return determinants based on the company’s sharia status. The study provides insights for investors and companies in managing financial performance and investment decisions.