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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) ProBisnis : Jurnal Manajemen Jurnal Social Library Formosa Journal of Science and Technology (FJST) Asian Journal of Management Analytics Jurnal Manajemen dan Pemasaran Jasa Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Manajemen Maranatha
Putra, Andreas Wahyu Gunawan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Asian Journal of Management Analytics

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The Influence of Internal Branding and Perceived Supervisor Support on Turnover Intention Mediated by Work Engagement in Nurses at Rsup Dr. Soeradji Tirtonegoro Klaten Haq, Justika Hanifah; Aseanty, Deasy; Putra, Andreas Wahyu Gunawan
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15026

Abstract

This study investigates the effect of internal branding and perceived supervisor support on turnover intention, with work engagement as a mediating variable among nurses at RSUP dr. Soeradji Tirtonegoro Klaten. A quantitative approach was used with 120 nurses as respondents. Data were collected via questionnaires and analyzed using descriptive statistics and Structural Equation Modeling (SEM). Results show that internal branding and perceived supervisor support positively affect work engagement. Internal branding indirectly reduces turnover intention through work engagement, while perceived supervisor support does not show a significant indirect effect. These findings highlight the importance of internal branding in enhancing work engagement and reducing turnover intention among nurses.
Co-Authors Aseanty, Deasy Cahyani, Riska Putri Haq, Justika Hanifah Hutama, Rizvaldy Ananta Justine Tanuwijaya Klaudia, Stiven Nabilah, Eva Putri, Nurstefani Dwi Rahmawati, Sheilla Syiam Safirawarman, Indira Togatorop, Stiven Klaudia Wati, Diyana