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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Pasaribu, Aisyah Fitri
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Economics, Econometrics & Finance

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Pengaruh Supply Chain Management Di PT. Nippon Indosari Corpindo Saputra, Raihan; Pasaribu, Aisyah Fitri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 1: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i1.3028

Abstract

Supply Chain Management is a series of business activities carried out starting from the planning, controlling, implementing the product flow, to the product distribution process to consumers. The purpose of this study was to determine the effect of supply chain management at PT Nippon Indosari Corpindo. The research method used by the researcher is a qualitative method by means of a literature review. The results obtained by researchers are PT Nippon Indosari Corpindo, Tbk. run a complete Supply Chain Management process without cutting the distribution section to save costs.
PENGARUH CONTENT MARKETING , VIRAL MARKETING DAN INFLUENCER TERHADAP MINAT BELI PRODUK SKINCARE PADA MAHASISWA Pasaribu, Aisyah Fitri; Fadhila Rahma, Tri Inda; Dharma, Budi
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 2 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i2.4432

Abstract

Abstract : This study aims to determine the effect of Content Marketing, Viral Marketing and Influencers on Buying Interest in Students. This type of research is quantitative with a questionnaire distribution method. Respondents in this study were 100 students from the Faculty of Economics and Islamic Business, State Islamic University of North Sumatra. The technique used is purposive sampling. The method used in this research is variance-based Structural Equation Modeling (SEM) analysis, namely Patrial Least Square (PLS). The results of this study indicate the influence of Viral Marketing on Buying Interest in Skincare Products. While the Content Marketing and Influencer Variables show no influence on the Interest in Buying Skincare Products in Students.
Co-Authors Dharma, Budi Fadhila Rahma, Tri Inda Saputra, Raihan