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All Journal AICS Proceeding of International Conference on Entrepreneurship (IConEnt)
Wijaya, Jesslyn
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Examination of Trade Off Theory and Pecking Order Theory to Capital Structure on Plantation Companies Listed in Indonesia Stock Exchange Wijaya, Jesslyn; Cen, Ciptawan
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.600

Abstract

Plantation is a promising sector, but just like other firms, this sector will also face the financing problem. Capital structure determines the cost of capital and the risk assumed by the firm. Trade-off and Pecking order theory are the most common theory used to determine the capital structure. The objective of this research is to examine plantation companies tend to use trade-off theory or pecking order theory in determining the capital structure decision. This research used multiple linear regression analysis methods with capital structure as the dependent variable, and the asset structure, firm size, company growth, institutional ownership, effective tax rate, and non-debt tax shield as the independent variables.This is a quantitative research that uses secondary data from financial statements of plantation companies listed in the Indonesia Stock Exchange for 2014 to 2019. The sample was determined by using the purposive sampling technique and 5 out of 21 companies fulfill the sampling requirements. This study conducted observations for 6 years with a total of 30 research samples. The results of this research are both trade-off and pecking order theory are used and still relevant in the capital structure determination. Trade-off theory exerts more influence on capital structure decisions than pecking order theory. This is confirmed by the partial T-test where firm size, institutional ownership, effective tax rate, and non-debt tax shields suggest the use of trade-off theory, only asset structure indicates the tendency of pecking order theory.
The Influence of Content Marketing, Brand Awareness, E-WOM and Product Knowledge Towards Purchase Intention (A Case Study on Oatside Customers in Medan) Rahardjo, Jeanette Audrey; Jeybi, Jeybi; Wijaya, Jesslyn; Putri, Siti Alyaa; Alfonsius, Alfonsius
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Oatside is a Singapore-owned company established in 2021 which offers variants of plant-based milk made of oats. It started being sold in Indonesia in early 2022, and it has gained popularity since then. The objective of the research is to identify the influence of content marketing, brand awareness, product knowledge and E-WOM towards the purchase intention of Oatside customers in Medan. In this paper, we will be using the quantitative research method to collect data which is implemented through questionnaires survey with likert scale. And for the analysis technique, we use the SEM or known as Structural Equation Modeling to process the data with Analysis of Moment Structure (AMOS) 22 Software. This research is conducted to see whether the influence of content marketing, brand awareness, E-WOM and product knowledge towards purchase intention on Oatside customers in Medan. The research shows that there is a significant influence in product knowledge on the purchase intention while other variables have no significant impact on the purchase intention.
The Influence of Content Marketing, Brand Awareness, E-WOM and Product Knowledge Towards Purchase Intention (A Case Study on Oatside Customers in Medan) Rahardjo, Jeanette Audrey; Jeybi, Jeybi; Wijaya, Jesslyn; Putri, Siti Alyaa; Alfonsius, Alfonsius
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Oatside is a Singapore-owned company established in 2021 which offers variants of plant-based milk made of oats. It started being sold in Indonesia in early 2022, and it has gained popularity since then. The objective of the research is to identify the influence of content marketing, brand awareness, product knowledge and E-WOM towards the purchase intention of Oatside customers in Medan. In this paper, we will be using the quantitative research method to collect data which is implemented through questionnaires survey with likert scale. And for the analysis technique, we use the SEM or known as Structural Equation Modeling to process the data with Analysis of Moment Structure (AMOS) 22 Software. This research is conducted to see whether the influence of content marketing, brand awareness, E-WOM and product knowledge towards purchase intention on Oatside customers in Medan. The research shows that there is a significant influence in product knowledge on the purchase intention while other variables have no significant impact on the purchase intention.
Co-Authors Alfonsius Cen, Ciptawan Jeybi, Jeybi Putri, Siti Alyaa Rahardjo, Jeanette Audrey