Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ARRUS Journal of Social Sciences and Humanities
Anyanwu, Elisha Chika
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Socio-Cultural Influences on Fashion Consumption Behaviour of University Students Anyanwu, Elisha Chika; Chiana, Cyril Anamelech
ARRUS Journal of Social Sciences and Humanities Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum735

Abstract

This study aimed at investigating the social-cultural influences on fashion consumption behaviour among undergraduate university students basing on the theory of reasoned action (TRA). The population of the study was mainly the Management Science students from two universities from the South-East and South-South Zones of Nigeria. The sample size was 278 while valid response was 256. The survey was based on likert scale structured questionnaire, while the proposed model was tested with the SPSS version 21 Simple Regression Analysis (SRA). It was found that culture, opinion leadership, social class, family and ethnicity have significant influence on fashion consumption among undergraduate students. The study recommends amongst others that marketers in the fashion business should continuously scan their social-cultural environment and assess its influence on consumer’s behaviour both at the personal and societal level with a view to enhancing their capacity to recognize, resist as necessary, and make international decision that will both be beneficial to them and their customers.
Co-Authors Chiana, Cyril Anamelech