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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Margaretha, Rahelia
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Brand Experience, Brand Image, and Brand Trust to Nike's Loyalty Brand in Jakarta Margaretha, Rahelia; Rodhiah, Rodhiah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3504

Abstract

The purpose of this study is to examine and determine the influence of brand experience, brand image, and brand trust on brand loyalty Nike in Jakarta. The research design used in this study is quantitative method with a descriptive approach. Sampling was carried out using a non-probability sampling method with a convenience sampling approach with a total sample 123 respondents who are Nike user in Jakarta. Data collection method is done by distributing online questionnaires. Data analysis techniques used is partial least square-structural equation modeling (PLS-SEM) and using SmartPLS version 3. The results of this study indicate that brand experience, brand image and brand trust can have a positive influence on brand loyalty.
Co-Authors Rodhiah, Rodhiah