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Pengaruh Pandemi Covid-19 pada Ruang Berkesenian dan Aura Karya Seni Wahyuni, Ruslinda Dwi
Urban: Jurnal Seni Urban Vol 4, No.1: April 2020
Publisher : Sekolah Pascasarjana Institut Kesenian Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52969/jsu.v4i1.59

Abstract

The Covid-19 pandemic has had a major impact on almost all aspects of human life, including the lives of artists and works of art. The following article will describe the impact of the Covid-19 Pandemic on the art space and the aura of artwork with case studies on several presentations of artwork through virtual spaces and social media. This study uses a qualitative method through a narrative approach. The author combines several literature studies, especially regarding the review of the Covid-19 Pandemic, performing arts education, and social media along with the opinion initiated by Walter Benjamin regarding the mechanical reproduction of works of art to analyze the data studied. The results show that the communication process between the creator and the audience can still be established, even though the show is held online/ virtually. On that basis, the mechanical reproduction initiated by Walter Benjamin has actually developed and can encourage the growth of a new aura and a new form of ritual for a large number of people in appreciating works of art and creative writing as an effort to reconstruct new auras and rituals in the era of digital technology.Pandemi Covid-19 berdampak besar terhadap hampir semua aspek kehidupan manusia, tidak terkecuali pada kehidupan seniman dan karya seni. Tulisan berikut ini akan menguraikan pengaruh Pandemi Covid-19 terhadap ruang berkesenian dan aura karya seni dengan studi kasus pada beberapa penyajian karya seni melalui ruang virtual dan media sosial. Penelitian ini menggunakan metode kualitatif melalui pendekatan naratif. Penulis menggabungkan beberapa kajian pustaka, khususnya mengenai tinjauan Pandemi Covid-19, pendidikan seni pertunjukan, dan sosial media beserta pendapat yang digagas Walter Benjamin mengenai reproduksi mekanis karya seni untuk menganalisis data yang diteliti. 3 Hasil penelitian menunjukkan bahwa proses komunikasi antara pencipta dengan penonton tetap dapat terjalin, meskipun pertunjukan diadakan secara online/virtual. Atas dasar itu, reproduksi mekanis yang digagas Walter Benjamin sesungguhnya telah berkembang dan dapat mendorong tumbuhnya aura baru dan bentuk ritual baru pada sejumlah besar orang dalam mengapresiasi karya seni dan penulisan kreatif sebagai upaya dalam merekonstruksi aura dan ritual baru di era teknologi digital.
Positive Aesthetic Assessment of a Product Design Based on the Approach Neotonic Design Wahyuni, Ruslinda Dwi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3363

Abstract

Positive assessments from consumers on the products offered are a significant element for creative industry players. Several studies have shown that the main factor determining the decision to buy a product is not the function but the aesthetic appearance of the product. One method of assessing the aesthetics of product design is neotonic design.research was Neotonic design conducted to show how product design characteristics can objectively display a positive aesthetic. This study aims to provide input to creative industry players how consumers give a positive assessment of the outer appearance/aesthetics of product design. To achieve this goal, the research explores the question of how can neotonic design be an important factor in a positive assessment of the aesthetics of a product design? Based on these research questions, two hypotheses were made H1: The cuteness shown will be more visible if the object is smaller than the larger object (H1a), rounder than pointed (H1b), simpler than complex (H1c), brighter than darker (H1d), and wider than taller (H1e). H2: The cuteness that is displayed is related to the positive assessment of aesthetics as an attractive element in the design. The study involved 50 respondents with 34 product design research objects and 28 geometric shapes. The results showed that the complicated dimension was considered funnier than simple. So that the small, round, wide, bright, and complex dimensions become the main markers of consumers' positive (funny) assessment of product design. The five dimensions above show that funny/neotonic designs are an important factor in positive evaluation of the aesthetics of a product design.