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All Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Friska Mastarida
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Adopsi Inovasi Kehijauan Dalam Mencapai Keunggulan Daya Saing Berkelanjutan Friska Mastarida
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i3.327

Abstract

The aim of this article is to develop a systematic literature review on the adoption of green innovations in achieving sustainable competitive advantage over the past few decades. The article provides an overview of the theoretical used by previous research. Therefore, this article describes the factors that influence the adoption of green innovation. This study uses a qualitative research design through library research techniques. The author presents various journal publications in the field of marketing and management in several decades using a systematic literature review approach. The research findings found that there are three main pillars to achieve greater excellence, namely environmental health, social health and economic health which are in line with the organization's operational activities. This area of ??research requires a great deal of attention both theoretically and empirically, to analyze and develop new antecedents of green innovation. Further studies emphasize the unique value of other businesses using different perspectives. This article provides a complete framework regarding the importance of sustainable competitive advantage through green innovation
Hubungan Kualitas Layanan, Pengalaman Konsumen, Kepuasan Konsumen, dan Loyalitas Konsumen: Model Konseptual Friska Mastarida
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.702

Abstract

The purpose of this article is to build a conceptual model, the status of each variable, and hypotheses. This article describes the variables that affect consumer loyalty. This study uses a qualitative research design through causal-explanatory techniques. The research findings found that the more emotional the consumer's experience is which is influenced by the consumer's value for carrying out purchasing activities, the stronger the desired level of customer satisfaction and loyalty will be. This area of research requires a great deal of attention, both theoretically and empirically, to analyze and develop new antecedents of consumer loyalty. This article provides a complete framework regarding the importance of analyzing and evaluating consumer behavior from pre-purchase, in purchase and post-purchase.
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