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All Journal Melayu Arts and Performance Journal Jurnal Indonesia Sosial Sains
Atika, Juli
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Perancangan Iklan Layanan Masyarakat Pengenalan Permainan Tradisional Suprianingsih, Suprianingsih; Desaipriani, Desaipriani; Atika, Juli
Melayu Arts and Performance Journal Vol 6, No 2 (2023): Melayu Arts and Performance Journal
Publisher : Pascasarjana Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/mapj.v6i2.3850

Abstract

Iklan layanan masyarakat merupakan iklan yang dibuat untuk mengedukasi atau memberikan pemahaman terhadap suatu hal yang ditujukan kepada seluruh lapisan masyarakat, tujuan utama ikan lanyanan masyarakat ialah memberikan pemahaman kepada masyarakat mengenai suatu hal yang bersipat mengajak dan memberi tahu masyarakat akan suatu informasi tanpa menjual suatu produk maupun jasa. Permainan tradisional Secara tidak langsung, anak akan di asah kreativitas, ketangkasan, jiwa kepemimpinan, kecerdasan, dan keluasan wawasannya melalui permainan tradisional, namun saat ini permainan tradisional mulai menghilang dari kehidupan anak-anak di indonesia khususny di perkotaan, digantikan dengan permainan yg ada di gatged seperti game-game online. Tahap perancangan ini dibangun berdasarkan hasil pengumpulan data yang telah dilakukan sebelumnya, data digunakan untuk memunculkan ide dan gagasan dalam mendesain karnya iklan layanan masyarakat pengenalan permainan tradisional kepada masyarakat. Tahapan Perwujutan Tahapan ini bermula dari pembuatan sketsa atau gambar manual desain iklan layanan masyarakat pengenalan permainan tradisional, mulai dari perancangan poster, sepanduk, brosur, ganci dan yang lainnya
Redesign of the Galaxy Gym Tembung Logo as Brand Identity Simatupang, Yosua; Atika, Juli
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1160

Abstract

Competition in the fitness centre industry is getting tighter. This encourages Galaxy Gym Tembung to improve its brand identity in order to compete with its competitors. One of the efforts made is to redesign the logo. Galaxy Gym Tembung which is located in the area of Jalan Moh. Yakub Lubis No.dsn 3, Bandar Khalipah, Percut Sei Tuan District, Deli Serdang Regency, East Medan District, which was established in 2019, is one of the fitness centres located in Tembung with its owner named Ridho Santoso. This research aims to improve the brand identity of Galaxy Gym Tembung as a fitness centre. This study uses a qualitative method with a case study approach. Data was collected through interviews, observations, and documentation. The results of the study show that the redesign of the Galaxy Gym Tembung logo has a positive effect on brand identity. The new logo is easier to recognize and remember, more effective in conveying the meaning and message of the brand, and gives a professional and modern impression. This research contributes to Galaxy Gym Tembung in improving brand identity. The results of this research can also be useful for other designers in designing effective logos to improve brand identity.
Co-Authors Desaipriani, Desaipriani Simatupang, Yosua Suprianingsih, Suprianingsih